Marketing Automation Specialist
VerticalResponse - San Francisco, CA

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VerticalResponse is an award-winning online marketing platform headquartered in beautiful downtown San Francisco. We provide a full suite of self-service, affordable marketing tools to help business and organizations grow, including email marketing, social media marketing and online event marketing.

We're fun and diverse; we work hard and play hard. When we release a new feature or product into the wild, it's immediately used by thousands of small businesses and non-profits. It's nice to hear our customers say, "We can't succeed without your marketing tools!"

But don't just take our word for it. In 2012, we were named one of the best places to work in the Bay Area by the San Francisco Business Times. We've been on the Inc. 5000 list of fastest-growing companies every year since 2006, and we're also the No. 409 fastest growing company in North America on Deloitte's 2012 Technology Fast 500.

We’re profitable and growing fast, and searching for afew good people to join our fun, fearless team of superstars. You will join a company that knows and loves marketing – our CEO is a direct marketer herself! You’ll work in an intensely collaborative and creative environment and get your hands dirty side-by-side with colleagues who live and breathe online advertising, social media, search, design, content marketing and more. We are obsessed with the latest marketing trends and technologies and making them accessible to our customers. Oh, and our team happy hours are epic!

The Job

Convert new sign-ups to verified sign ups and verified sign ups into paying customers

Assist in newsletter creation, QA and launch process

Provide execution for the team responsible for conversion and retention

Write, edit, test and send out promotional email marketing campaigns

Develop copy and execute creative concepts for email marketing, splash and launch pages and website messaging

Work with your team to manage the communications calendar to ensure we do not over or under communicate to customer base

Oversee customer queries and list pulls as needed for marketing programs

Analyze, track and report on marketing performance to optimize metrics, make recommendations and develop segmentation plans to better target marketing initiatives

Maintain compliance with CAN-SPAM and privacy best practices as pertains to email

Advise, create and manage regular schedule for Splash Page updates

QA and test marketing initiatives for accuracy and compatibility with web browsers and email clients

Work with other departments on conceptualizing and executing new email campaigns, splash pages and other marketing programs

Provide new ideas on an on-going basis to evolve and improve the automation process

Assist webinars and demos as needed

Attend industry events as needed

Help administer Marketo database

Other duties as assigned

Your Skills

BA in whatever subject you found fascinating in college

1-2 years of business experience; marketing exp a plus

Email marketing best practices knowledge and knowledge of email marketing success metrics a plus

Strong writing and creative ability (tell us all about your blog and include a link)

Strong attention to detail

Proven analytical and problem solving skills

Experience with SFDC, marketing automation, or enterprise email platforms a huge plus – please make sure to highlight this

Ability to aggregate and analyze data using Excel to make predictions that will guide decisions

Highly motivated, takes initiative, and able to work independently on multiple projects and tasks in a fast-paced environment

Comfort level dealing with all levels in the organization from support to CEO

Strong interpersonal skills with ability to effectively operate with high energy, flexibility, and enthusiasm

Comfortable with public speaking

Comfortable with social media

Ability to travel as needed

Proof of eligibility to work in the United States

This position reports to the Sr. Manager of Marketing Automation in San Francisco, CA

About this company
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering businesses...