Marketing Campaigns Specialist
Broadview Networks - King of Prussia, PA

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Broadview Networks ranks 28th on the Information Week 500 list of top technology innovators and is the 65th largest privately held company in New York. We lead the industry in helping companies leverage various technologies, including our patented cloud-based platforms, to ensure business continuity.

Broadview Networks is a network-based communications and cloud services provider serving business customers nationwide. It provides the total solution for business communications, including local and long distance voice communications, premises-based and patented hosted VoIP systems, data services encompassing VPN- and MPLS-enabled applications, traditional telephone hardware, high-speed Internet services, a full suite of managed services, and a range of professional services. Broadview customers benefit from award-winning customer service, including a web-based account management tool and a primary point-of-contact for real-time, personal customer care.

Broadview ranks in the top 10 providers of business VoIP services, with over 100,000 business people relying on our OfficeSuite phone system every day. We consistently win awards for our innovative services, including recently being named Small and Medium Sized Business Service of the Year by an independent panel of judges from top-tier news outlets including ABC, Businessweek, Computerworld, eWeek, Financial Times, Forbes, FOX News, Network World, PC Magazine, and USA Today. Plus, we back up every customer and every service with award-winning customer service and support that is available 24X7X365.

Unlike other providers, OfficeSuite and our cloud computing services are incredibly easy to use for both employees and administrators. We provide full enterprise-grade services and unique features to companies nationwide. Our cloud services are incredibly flexible and can scale quickly as organizations change.

We are currently seeking a Marketing Campaigns Specialist who will be at the forefront of Broadview’s marketing efforts helping to design, build and execute lead generation and lead nurturing campaigns that deliver qualified leads in a timely manner. This position will support direct, agent, wholesale and operational (upsell) sales channels using next-generation sales and marketing systems including Marketo, Salesforce.com and GoToWebinar. The Marketing Campaigns Specialist will interact with marketing system managers, designers, writers and public relations to create world-class cross-channel, integrated marketing campaigns.

Specific accountabilities include, but are not limited to :
Conceptualize, design and build email (html and text) using Marketo and Salesforce.com

Conceptualize, design and build landing pages using Marketo

Identify and negotiate with lead generation partners and suppliers

Build and modify reports to track performance

Analyze data and recommend campaign and system enhancements

Project manage campaigns through design, writing and execution

Inform and work to train key stakeholders on results

Requirements:
Strong technical knowledge of email marketing systems; preferably Marketo

Ability to qualitatively analyze results and recommend improvements

Knowledge and familiarity working with Salesforce.com

General knowledge of business technology, preferably cloud based services and VoIP

Previous B2B marketing or sales experience

3+ years experience in the field of marketing or online marketing

Excellent command of the English language

Knowledge of SEO, PPC and general experience in online advertising is a plus

Able to work as part of a team, to prioritize, and multi-task

Fast learner, willing to innovate and create

Precise attention to detail

Ability to perform under pressure and cope with tight deadlines

Excellent organizational and communication skills

Proactive, self-starter, able to work in a fast-paced environment

Excellent written and spoken communication skills

Broadview Networks is an Affirmative Action / Equal Opportunity Employer M/F/H/V.

To apply for this position, e-mail your resume to jobs@broadviewnet.com

Broadview Networks - 11 months ago - save job
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Broadview Networks is a network-based business communications provider serving customers nationwide with local and long-distance voice and...