Marketing Communications Manager
Atlas Roofing Corporation - Atlanta, GA

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Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single roofing shingle manufacturing facility in 1982 into an industry leader with 17 plants in North America and worldwide product distribution.

Primary Duties & Responsibilities

  • Develop and execute marketing strategies designed to achieve Atlas’ corporate goals and initiatives.
  • Market and communicate all contractor events, sales training meetings and national trade shows.
  • Create various client-facing marketing communications including but not limited to brochures, factsheets, guides and sales materials.
  • Coordinate, develop and execute Atlas messaging, including but not limited to email marketing campaigns, co-op advertising, direct mail campaigns, new product launches, website content, public relations and advertisement.
  • Work in collaboration with internal stakeholders and outside consultants, to manage and implement planned marketing technology projects.
  • Spearhead the development and management of social media publications and ongoing content for distribution through LinkedIn, Twitter and Facebook.
  • Manage and update the Atlas website & software application content * Develop and update Atlas presentations for sales representatives and contractors
  • Coordinate online marketing strategy, including but not limited to interactive search engine marketing, search engine optimization and social networking.
  • Interact with Regional Managers, Directors, and Vice-Presidents as well as Account Executives and Sales Personnel.
  • Manage photography for products and advertising.
  • Execute monthly reporting, reporting and administrative duties as assigned by the Business Unit Manager.

Education, Licenses & Certifications

  • A (4) four-year degree from an accredited university is required. Two to four years experience in marketing/marketing communications.

Knowledge, Skills, Abilities & Experience

  • Strong analytical, organizational and time management skills (with emphasis on analyzing critical data for marketing results)
  • Strong Microsoft Office Suite skills with particular emphasis on Microsoft PowerPoint.
  • Ability to be resourceful, identify and research information, synthesize and explain it.
  • Ability to read, analyze and interpret technical procedures and government regulations.
  • Ability to organize language and think critically and a desire to communicate to others.
  • Ability to present information to and respond to questions from groups of manager and customers.
  • Ability to work independently and with internal and external teams and groups to accomplish a common vision and broader mission.
  • Experience on Mac computers and iWorks programs strongly preferred.
  • Experience with Adobe Acrobat, Illustrator, Photoshop and iOS a plus.
  • Experience with PeopleSoft also a plus.
  • Expertise in the creation of web- and print-based copy with strong promotional writing skills and a thorough understanding of the differences of both print and electronic media is strongly preferred.

Other Requirements

  • 26-50% travel.

Total Compensation

Atlas Roofing Corporation offers a competitive compensation and vacation/holiday package as well as a comprehensive benefits program including Medical, Dental, Vision, Life/AD&D/LTD insurance, 401k and Medical & Dependent Care Spending Accounts.

About this company
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Atlas® Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has...