Science and Technology
Purpose of the job
To produce and implement operational Marketing Communications Plans to achieve the strategic objectives defined by the Publishers of assigned product portfolios.
Operational Marketing Communications Plans
Prepare annual operational Marketing Communications Plans for the assigned portfolios based on the strategic objectives defined together with the Publishing Directors, (Ex.)Publishers and in accordance with the Communications Strategy agreed between the Director/Group/Senior Marketing Communications Manager, VP Marketing Communications, and the (S)VPs in Publishing.
Provide input as required into formulation of annual Strategic Marketing Plans, Marketing Communications Strategy and/or Business Plans by Publishers, Group Marketing Communications Manager, VP Marketing Communications and others
Perform, facilitate and make use of market research in conjunction with research departments, to develop market knowledge in assigned PMG/PMC's
Provide marketing communications input, including budget and cost information, into new business and product proposals in assigned portfolios e.g. Society acquisitions, new Conferences and Webinars, new (OA) journal launches.
Execution of Marketing Communications Plans
Define target audience segmentation, develop key messages, choose the correct communication tools, establish key measurements; in consultation and collaboration with Publishing Directors, (ex). Publishers of assigned portfolios
Implement, manage and monitor quality of marketing communications campaigns; prepare campaign briefs and list plans, and manage projects through all stages
Monitor, analyze and report on results of campaigns against planned targets and objectives
Deliver marketing communications within the budget limitations agreed with the Director/Group/Senior Marketing Communications Manager; monitor costs against budgets and report status to the Director/Group/Senior Marketing Communications Manager
Organize promotional exhibits activities as identified in the Marketing Communications Plans and manage follow-up of leads and business opportunities resulting from such activities; represent Elsevier at identified exhibits
Analyze information about current marketing communications programs and produce reports for qualitative and quantitative feedback, as well as for presentations according to priorities identified in the Marketing Communications Plans
Liaise with Publishing Directors, (ex.) Publishers of assigned PMC's, as well as with Director/Group/Senior Marketing Communications Manager about plans and programs
Maintain contact with Publishing Directors, (ex.) Publishers about current activities, campaigns, etc.
Maintain contacts with other Elsevier marketers whenever required
Maintain contacts with relevant Marketing Services departments about production of marketing tools, data, tracking information, logistics of exhibits, etc.
Maintain contacts with authors, editors, reviewers, societies, Conference Organizers, delegates, subscribers to B2B magazines
Quality and timeliness of marketing communications
Impact on journal quality
Apply communications tools and execute marketing communications activities in accordance with best practices as identified and developed by the Director/Group/Senior Marketing Communications Manager
Elsevier is the world's leading provider of scientific, technical and medical (STM) information, tools and resources. A global company based in Amsterdam, Elsevier partners with scientists, researchers, healthcare providers, educators and decision-makers in academic institutions, governments and corporations to help them find, evaluate and use information. Our breadth of content is unparalleled, spanning virtually every STM field in the world and includes such distinguished brands as Gray's Anatomy, The Lancet and Cell. Using innovative technology, we deliver our content through tools that help our customers be more productive and successful in their work. ScienceDirect delivers the worlds' leading journals electronically to over 11 million readers in 200 countries. And physicians in 95 percent of teaching hospitals rely on MD Consult to get critical information that can save lives. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an Equal Opportunity / Affirmative Action Employer.
- Bachelor’s degree in marketing or other relevant business major
- Minimum 3 years publishing experience preferably in the medical, scientific, or technical fields. B2B or conference marketing experience in the medical, pharmaceutical, or scientific sectors also considered.
- Must have experience in implementing, managing, and monitoring marketing communication campaigns including email marketing, social media and exhibit planning.
- Experience in researching business trends and opportunities
- Experience in setting and managing budgets
- 20% travel required
Mar 28, 2013, 10:15:22 PM
Elsevier - 22 months ago
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