Marketing Communications Specialist (Facilities & Operations)
Pacific Northwest National Laboratory - Richland, WA

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Organization and Job ID
Job ID: 302301
Directorate: Organizational Development
Division: Directorate Marketing & Technical Communications
Group: Management & Operations Communications Group
Job Description
ABOUT YOU
You are a passionate and talented marketing communications professional who has proven yourself in an operations

corporate environment that enables work for scientific, technical or high tech professionals. You have creativity, passion for the work and thrive while working on multi-disciplinary teams.

You have strong examples of how you have deployed strategic communications plans, along with tactics and measures to drive impact. This means you have a great portfolio youd love to share and have a plethora of writing, editing, and grammar skills to show off.

You can demonstrate critical thinking and problem solving, a creative, can-do attitude, and knowledge on a full breadth of editorial functions and communications products.
You are entrepreneurial and not afraid to take on marketing campaigns or programs. You are the customers advocate in the development process throughout brainstorming, drafting and final completion. You are grounded in a strategic communications philosophy. You are not afraid to ask hard questions directed to the customer or SME around the campaign or program.
You can translate that technical jargon into clear, compelling stories that a layperson can understand.

You are a people person; you can communicate and smoothly team with scientists, internal peers, executive managers, partners, customers and the community alike.

Through networking, you stay informed about energy, facility, and sustainability hot topics, as well as how the Labs efforts in those areas are relevant to PNNL staff and an external audience.
Youre looking for a company where you have the opportunity to pursue your interests across functions and different subject domains, and where a job title is not considered the final definition of who you are, but the starting point.

As a member of our communications team, you will use your marketing communications skills to help solve some of the nations most pressing challenges in security, energy independence, and environmental science and technology.
PNNL is seeking a Marketing Communications Professional to develop and deploy strategic communications plans, tactics, and measures on behalf of the Facilities & Operations (F&O) organization.

The position is responsible for developing a wide variety of marketing communications products designed to enhance employee awareness of PNNL as a distinguished leader in facility and infrastructure planning and analysis in the eyes of our customers.

Products are also developed for an array of external purposes, including executive meetings, government oversight meetings, industry conferences, recognition events, external websites, professional and community organizations, corporate visits and other business events.
One of our responsibilities as a national laboratory is to assure effective work planning, control and execution of PNNLs long-term campus strategy, so others can benefit from Federal investment in research.

One of our organizations greatest strengths is our ability to be nimble in the face of changing customer needs, while keeping our focus on mission readiness.

Early adaptation and F&Os ability to quickly respond to changing needs helps to assure success in support of the Science and Technology mission of the Laboratory.
As the lead communications specialist aligned to F&O, the Marketing Communications Specialist will work under general guidance of the Management & Operations Communications Group Manager.

This position will work in close partnership and collaboration with F&O staff and management.
The Marketing Communications Professional demonstrates leadership by developing marketing communication strategy and plans, facilitating management agreement and prioritization, and securing communications resources.

In addition, the position develops and executes strategic communications plans, campaigns or programs that build the Laboratorys science and technology reputation, result in national and international recognition, and contribute to the financial success of the Laboratory. The role demonstrates integration with the Laboratory and F&Os strategy, and drives operational excellence and staff engagement in partnership with management or key clients.

The position will independently plan and direct development of information designed to keep targeted publics informed of Laboratory,

Directorate or Division-specific programs, accomplishments, or point of view.

S/he will collaborate effectively with other communications functions to enable effective development of integrated public relations and communications plans. The position will also focus on strategic communications counsel, communications strategy development and planning and organizational relationship development.
The ideal candidate will have very strong business and marketing acumen, a broad knowledge of operations, and be able to communicate through words and graphics.
As a member of Directorate Marketing and Technical Communications Division, the Marketing Communications Professional will be responsible for:
  • Developing strategic communications plans through consultation with partners and SMEs
  • Project management and oversight of the implementation of the tactics associated with the strategic communications plans in collaboration with graphic designers, publication designers, or other communications professionals
  • Conducting audience/target analysis and profiling to develop strategic plans that have impact
  • Developing strategic messaging architectures that resonate with key target audiences and achieve the communications objectives outlined from a strategic plan
  • Integrating strategic messages with graphics to tell a story
  • Forecasting budget needs, and managing budgets within planned parameters
  • Establishing long-term relationships with key partner staff to support the growth and value proposition of the Directorate Marketing & Technical Communications Division
  • Developing solutions to complex problems which require innovative and ingenious solutions (i.e. identify effectiveness/efficiency and improvement opportunities in area where assigned)
  • Demonstrating sound information technology knowledge and an awareness of programmatic and organizational standards, issues, and sensitivities
  • Clearly conveying complex technical and scientific concepts to non-technical and non-scientific audiences
  • Demonstrating excellent written and oral communications skills.
He or she may interview scientific and technical subject matter experts and conduct research for assignments to clarify the intent of communications deliverables
  • Writing, editing, managing through production of communication deliverables including: technical reports, newsletters, brochures, journal articles, proposals, procedures, website content, award nominations, presentations, posters and displays
  • Demonstrating proficiency in use of software products such as the Microsoft Office suite (Word, Excel, and PowerPoint) and Adobe Acrobat
Minimum Requirements
Bachelor's degree and 6+ years of relevant experience, or advanced degree and 4+ years of relevant experience in business, communications, marketing communication, public relations, journalism or related disciplines.
Demonstrated experience in science, research, energy or technology industry preferred.

Demonstrated experience in business environment preferred.
All staff at the Pacific Northwest National Laboratory must be able to demonstrate the legal right to work in the United States.

In addition, the marketing communications specialist must:
  • Demonstrate critical thinking and problem solving skills
  • Demonstrate proactive, can-do attitude
  • Have experience with the full breadth of editorial functions and communications products
  • Apply a greater knowledge of English grammar, vocabulary, and computers to less routine, larger, more complex projects
  • Have demonstrated potential for further professional growth (seasoned business judgment, critical thinking, technical depth, strategy and project management skills, business communication skills, and relationship management)
Equal Employment Opportunity
Pacific Northwest National Laboratory (PNNL) is an Affirmative Action / Equal Opportunity Employer and supports diversity in the workplace.

All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital or family status, sexual orientation, gender identity, or genetic information.

All staff at the Pacific Northwest National Laboratory must be able to demonstrate the legal right to work in the United States.
About PNNL
Want to save the world and do it from the comfort of one of the best places to live in America?
At the U.S. Department of Energy's Pacific Northwest National Laboratory (PNNL), we're saving the world with one scientific discovery after another - Discoveries that are not only changing the way people think, they are also making the environment cleaner, increasing our nation's energy capacity, and making the world a safer place.
Located in Richland, Washington, as part of the Tri-Cities community and at the confluence of the Columbia, Snake, and Yakima rivers, residents enjoy abundant water recreation, award-winning wineries, and more than 300 days of sunshine a year.

Far enough away from Seattle and Portland to avoid their rain and daily traffic jams, but close enough to visit and enjoy their arts and culture, we're also in the perfect position to choose between hiking and snow skiing in the Cascade Mountain range, world-class windsurfing in the Columbia Gorge, or camping in Hells Canyon.

Perhaps these are among the reasons the Tri-Cities area is among the top 10 metropolitan growth areas for jobs in the United States, and why Money Magazine included it among its Top 100 Places to Live in America

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