Marketing Communications Specialist III
Florida Blue - Tampa, FL

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Job Description Marketing Communications Specialist III - 2473 Description ** REPOST - PREVIOUS APPLICANTS REMAIN UNDER CONSIDERATION AND NEED NOT REAPPLY **

Job duties include but are not limited to the following:
  • Plans and coordinates marketing communications and materials
  • Develops and writes print publications (i.e., newsletters, brochures, manuals, etc.)
  • Supports the implementation of marketing strategies and assists with research and analyses
  • May assist in determining marketing and promotional needs •Maintains member-facing materials so that all are relevant and informative
  • Provides insight and consultation to areas throughout the Florida Blue enterprise to encourage brand compliance
  • Proof-reader/editor for all member communications
  • Continually improves marketing materials to be simpler, engaging and informative
  • Manages member campaign and communications-related projects as needed for Member Communications area
  • Serves as lead traffic manager for marketing communications’ requests
Job Requirements:
  • Bachelor’s degree in relevant area or equivalent work experience
  • Three or more years of directly related work experience for the position being considered for
Business Specific Criteria (preferred skills): • Experience in developing and writing communication plans, tactical communications and/or promotional materials
  • Strong copywriting skills
  • Knowledgeable about Florida Blue business and health care industry trends
Primary Location Jacksonville Other Locations Lake Mary, Tampa, Miami Organization Blue Cross Blue Shield of Fla Schedule Full-time Posting Deadline Feb 8, 2013, 11:59:59 PM

Blue Cross Blue Shield of Florida - 20 months ago - save job - copy to clipboard - block
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