Marketing Communications Specialist
Donaldson Company, Inc. - Bloomington, MN

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Develop marketing programs in coordination with Market and Product Business Unit staff for target markets or customers to achieve business goals.

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Support the creation and maintenance of internal and external websites.

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Support the creation and maintenance of internal and external Apps.

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Manage organic search optimization and paid search program.

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Manage global YouTube presence – and other social media strategy.

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Develop and manage photo and marketing asset database.

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Support the development and implementation of marketing communication programs through collaboration with members of the marketing, sales, and product business unit departments.

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May create or act as project manager for the development of specific sales presentations, marketing communications documents, and collateral materials to be used by sales people for target markets or customers.

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Apply graphic standards for business unit and maintains the knowledge base on how brands and sub-brands are used graphically.

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Participate in the collection and analysis of Voice of the Market and Voice of the Customer efforts to support the Marketing Launch of new products into target sales channels.

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Establish metrics/feedback loop to ascertain if marketing efforts are having their intended impact. Provide feedback to management.

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Review and validate that marketing communications are current and relevant and establish a program to refresh or replace materials as a result of the validation process.

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Keep global marketing contacts informed and involved in marketing programs.

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Ensure that websites and marketing tools are available for use in the global marketplace, including gathering input from entity marketing and product management staff.

Qualifications

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Bachelor's degree in marketing communications, web marketing or related field.

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Minimum of 1 to 3 years marketing communications experience, or an equivalent combination of education and experience.

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Fluent in use of web development using industry standard tools. SharePoint knowledge preferred.

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Understanding of Adobe Suite – InDesign, Illustrator and other print design software.

Donaldson Company, Inc. - 23 months ago - save job - copy to clipboard