Marketing Consultant
Travelers - Hartford, CT

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Solid reputation, passionate people and endless opportunities.

That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

SUMMARY:
The consultant position requires an understanding of direct marketing and the ability to develop business building strategies into tactical plans to drive successful campaign implementation. Responsibilities include, but not limited to, developing marketing and communication content from creative development, list acquisition, printing, digital integration, lettershop services and managing vendors/agencies.

Incumbent will be responsible for managing operational logistics and reporting associated with key marketing communications and programs to agents with specific attention to the One2One program. Programs include tactical elements such as direct mail, ecommerce, email and other digital mediums. Adhering to launch schedules is necessary and strong project management skills and attention to detail is needed. The incumbent will develop virtual training packages for sales executives and agents as well as deliver virtual training and customer support as required.

PRIMARY DUTIES/RESPONSIBILITIES
Participate in the design, development and implementation of marketing programs and campaigns. Responsibilities include marketing and sales support communications, direct marketing agent program implementation, campaign analysis, operational reporting and results tracking.

EDUCATION/COURSE OF STUDY:
BA/BS or equivalent degree in Marketing desirable.

WORK EXPERIENCE/KNOWLEDGE:
College graduate or minimum 1 to 3 years experience in Direct Marketing or Marketing Communications within a sales support environment. Business knowledge of Property & Casualty insurance a plus but not mandatory.

COMMUNICATION SKILLS:
Strong written and verbal communication skills. Project management skills and ability to conduct online training sessions with business partners.
COMPUTER SKILLS:
Strong working knowledge of Microsoft Office Suite including Excel, Word and PowerPoint is essential.

OTHER COMPETENCIES/SKILLS:
* Works as part of a cross functional team and as a leader for retail marketing assignments.
* Takes initiative and works independently.
* Manages own work and takes responsibility for actions and decisions.
* Sets clear direction by defining goals and opportunities.
* Exhibits integrity and acts with sense of urgency.

Travelers is an equal opportunity employer. We actively promote a drug-free workplace.

Travelers - 2 years ago - save job - copy to clipboard
About this company
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Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and...