– is responsible for working with the Market Manager to create and lead a culture of Local Relationship Marketing in their market(s) including training and overseeing the execution of restaurant level LRM plans, market-wide partnerships and events, and analyzing trends to anticipate sales building needs.
Principal Duties and Responsibilities:
Create and lead a culture of LRM in market(s) of responsibility
Work with Market Manager and Marketing Director to develop annual Marketing Calendars for each shop
Serve as the primary contact and corporate resource for all local relationship marketing/national brand support requirements
Develop and measure ROI on market-wide partnerships and events that drive traffic and build the brand
Train and lead shop teams in conjunction with the Market Manager on LRM planning including identifying sales building needs, trade area analysis, identifying partners, and applying efficient LRM tactics to those partners
Train shop teams on evaluation of local donation and sponsorship opportunities
Create all collateral related to LRM programs using our online fulfillment system
Manage marketing and discount budget to insure sales building tactics fit within budget parameters
Work with Finance team to run pre and post ROI analysis on all major market-wide initiatives
Analyze sales and profit reporting to anticipate trends in underperforming stores/markets and adjust marketing plans accordingly
Develop and lead execution of New Store Opening plans, monitor sales trends and modify plan as necessary to build sales sustainably for the first 12 months of operation
Monitor competitive environment and adjust plans accordingly
Spend 80% of time in shops training and leading the LRM effort, including occassional overnight travel and weekend work
Manage activation of national initiatives (Gray Gaulding/Cruiser/Mobile Store)
Direct report to Marketing Director
Essential skills and Experience
Bachelor’s Degree or equivalent experience
1-3 years of marketing experience, preferably in QSR or other retail category over multiple markets
Proficiency in use of personal computers, Windows 2010, Microsoft Office and online research.
Strong interpersonal, communication, diplomacy, and conflict resolution skills
Ability to think strategically and implement in a timely manner
Self- motivated work ethic, team player orientation, and a character consistent with Krispy Kreme brand beliefs
Pass a pre-employment drug screen and criminal background check
Bachelor’s degree in Business Administration or similar major with concentration in Marketing preferred
Physical Demands and work environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Carrying · Writing · Bending · Stooping · Grasping · Standing
Twisting · Sitting · Lifting · Walking · Filing documents
Communicating with customers and co-workers · Using telephone and fax machines
Lifting up to as much as 40 pounds occasionally
Visual/Audible Acuity Requirements
Must be able to read and distinguish small print.
The worker is subject to inside and outside environmental conditions.
Krispy Kreme promotes a diverse and drug-free workplace. EOE. E-Verify Employer.
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