Segal’s National Sales & Marketing Department serves as the company's in-house marketing agency, developing and leading a wide range of initiatives to help generate interest in Segal's business lines and expertise as well as to help identify opportunities for new or expanded business. The department also provides logistical services in areas such as marketing writing, design and implementation to local office initiatives. This position will work on a variety of recurring projects as well assist with the execution of non-recurring national initiatives designed to position and promote the sales of Segal’s practices and services across all three client markets (corporate, multiemployer, and public sector). The Role
The Marketing Coordinator will be responsible, but not limited to, the following:
Assist with the management of Segal sponsored/hosted seminars and webinars throughout the U.S. and Canada including marketing campaign implementation, client/prospect contact database updates, and possible on-site execution.
Help maintain and manage the database of client contacts for Segal’s lines of business.
Coordinate development of Segal's exhibits, pre-conference mailings, and post-conference follow-up.
Assist with the development and production of collateral materials including company brochures, "one-pager" fliers and case studies, postcards, and direct mail pieces.
Assist other marketing functions as needed.
The ideal candidate will have an undergraduate degree in Marketing, Business Administration, or other relevant discipline; 1-2 years of experience supporting sales and marketing activities preferably within a professional service environment; proven organization, communication, and business writing skills with the ability to work effectively in a team/collaborative-oriented environment; and exceptional PC skills (i.e., Microsoft PowerPoint, Word and Excel). Demonstrated analytical skills will be needed for many of the projects. Specific skills and experience with events management and database management are preferred. Willingness to travel is required.
The Segal Group, Inc. - 15 months ago