Marketing Database Analyst 3
This position in the Channel Sales and Marketing Operational Analytics team will be responsible for the end to end Small Business campaign execution for the Digital Sales and Marketing team. This will include working with business partners and other analysts to identify business requirements and translating marketing needs into moderately complex database related analyses and projects while ensuring adherence to compliance regulations and policies. Primary tasks in this position will include sizing potential target populations; creating, updating and revising lead lists for marketing activities; providing reponsnse files and fulfillment lists; backend campaign analysis and reporting. The ability to locate appropriate data sources and analyze them for comprehensiveness and data quality is a critical part of this position. This individual should also be able to communicate easily with both technical people as well as marketing and product teams, translating business requirements for list pulls into queries and meaningful lead lists. The ideal candidate for this position will have a demonstrated ability to adapt to changing priorities and tight timeframes as well as strong organizational skills.
4+ years marketing database analytics experience.
-4+ years experience in data mining and campaign execution
- Ability to manage multiple projects of varying complexity and scope
-Hands on experinece with Oracle or Teradata platforms
-Mastery of SQL and relational database concepts
-Demonstrated advanced Excel reporting skills
-Proven capability to build strong partnerships and work with business partners to effectively negotiate priorties and scope of work.
-Ability to gather information and create both business and technical requirement documentation, as well as drive the requirements process with both technical and business partners
-Demonstrated successful written and verbal communication skills. This includes the ability to synthesize data to present information to senior level management.
-Ability to effectively manage and prioritize competing demands within the team, across work teams and with partners
-Financial Services industry preferred
Wells Fargo - 19 months ago
Wells Fargo & Company is a financial holding company and a bank holding company. It is a diversified financial services company. It...