Marketing Database Analyst
GDF SUEZ Energy Resources North America, Inc. - Houston, TX

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GDF SUEZ Energy Resources North America, Inc.

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Houston, TX

Job Title

Marketing Database Analyst

Purpose

The Marketing Database Analyst will use effective campaign management tools to assist in increasing the number of active customers through the optimization of customer segmentation, predictive modeling and list generation attributing to overall marketing ROI.

This individual will build, conduct, and report on recurring and ad hoc campaign analysis, and provide insights and recommendations for improved campaign execution of the marketing strategy.

In addition, the Marketing Database Analyst will aid in monitoring and evaluating key customer/marketing trends to identify further business and customer requirements in order to meet current and future marketing needs.

Reports to

Director of Downstream Marketing

Location

Houston, TX – GDF SUEZ Energy Resources North America

Vacancy Status

Local Contract

Status

Salary - Exempt

Job Functions

Essential Functions

Develops strategy for targeted marketing campaigns and is responsible for data extraction, list or lead generation in data mining and statistical tool

Model Development: Uses prospect database to construct basic to mid-level statistical models that can be used to drive insights as part of lead generation process

Designs, develops, and executes reporting and analysis needed to support the periodic marketing planning process, customer segmentation, and customer behaviors and characteristics

Maintain CRM system and prospect records to ensure data accuracy and data integrity and assist with new account setup

Relate to both technical and non-technical personnel; adapt to new systems/technology; translate analytical data into recommendations for revenue gains and/or expense reduction

Strong interpersonal and team building skills, including the ability to interact, influence, and negotiate effectively at all levels of management and peers

Complies with all GDF SUEZ policies and procedures

Qualifications

Requirements

Bachelor’s degree in information technology, business intelligence, marketing or a related field is required

Require at least 4 years experience in campaign management, database analysis, customer relationship management or marketing analysis

Proven problem solving, analytical, and strategic thinking skills coupled with being highly proficient in SQL programming and database design

Experience with campaign management tools such as Eloqua and/or Oracle is preferred

Ability to understand technical system documentation and interact with IT system resources

Strong time management and prioritizing skills

Ability to adapt to and train others to use new systems/technology

Proficient written, verbal and presentation communications skills

Other Functions

Carries out other duties as assigned

Essential Physical Abilities

Ability to meet highest attendance requirements

Ability to use personal computer, calculator, etc.

Could involve some lifting.

Working Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is not exposed to weather conditions.

The noise level in the work environment is usually moderate.

GDF SUEZ Energy North America, Inc. encourages individuals to apply for open positions using the Apply Online button below.

However, if you are unable to complete your application on-line you may mail your resume to our address: GDF SUEZ Energy North America, Attn: Human Resources, 1990 Post Oak Boulevard, Houston, TX 77056.

About this company
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GDF SUEZ est un acteur mondial de l’énergie (électricité, gaz naturel, et services à...