Marketing Database Analyst
IGS Energy - Dublin, OH

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Support the Choice Sales Department by maximizing the use and benefit of the Company’s data warehouse to enable marketing campaigns with targeted lists (prospect and customer).

Primary Responsibilities:
  • In coordination with sales channel managers, prepare, plan and execute Marketing campaigns by optimizing channel mix; includes list pulls, segmentation, scrubbing and cleansing. Ensure quality of existing customer data by identifying issues, offering solutions and implementing plans for improvement.
  • Organize, maintain and improve Company prospect data through organization of prior campaign efforts and identification of new sources of data.
  • Establish business rules, validations and processes to ensure current data remains clean while mining aged customer data for marketing opportunities.
  • Work with Analytics Team and Executive Management in the development of a database marketing strategy in order to optimize the uses of customer/prospect data to support the Company’s overall sales and marketing efforts.

Minimum Education and Experience:
  • Bachelor Degree in computer science, statistics, math, marketing, business or equivalent quantitative field
  • Related database and Marketing experience a plus

Skills and Abilities:
  • Strong/expert knowledge of SQL, relational databases, reporting tools (Excel)
  • Detail oriented
  • Knowledge of database marketing and lead management processes, concepts and best practices
  • Experience working with customer data and addresses (consumer vs business Dun and Bradstreet)
  • Ability to schedule and manage a variety of projects at the same time while under critical time restraints
  • Able to drive results and meet goals with strong sense of urgency
  • Superb communication/interpersonal skills
  • Decisiveness, good judgment, analytical/math aptitude and problem solving skills to act with authority and take risks in an environment with little direction from others

IGS Energy - 9 months ago - save job - block
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