Marketing Database Analyst
Plex Systems, Inc. - Auburn Hills, MI

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Plex Systems’ marketing team has created an award-winning program for sales lead generation using the latest technology for marketing automation, online advertising, social media, and direct marketing. We have a newly created position within our Marketing Operations team for a Marketing Database Analyst. The focus of the Marketing Database Analyst will be to maintain and streamline the integrity of the marketing database used for sales lead generation. This is a full-time opportunity that reports to our headquarters located in Troy, MI.

Responsibilities:
  • Recommend and implement database strategy
  • Recommend and implement database process improvements
  • Mining and analyzing data to support marketing database initiatives
  • Import all leads from advertising sources, events, road shows and webinars into marketing automation tool
  • Provide weekly and monthly metrics associated with the database
  • Partner with Marketing Operations to create filter programs in marketing automation tool to streamline key fields
  • Provide marketing team members with ad hoc reports from marketing database
  • Continuous evaluation and refinement or database content
  • Stay current and knowledgeable of best practices marketing automation tools
Qualifications:
  • 2 + years of experience analyzing marketing, CRM or related databases
  • Familiar with data mining techniques and procedures
  • Familiar with database design
  • Strong analytical and problem solving skills
  • Bachelor’s Degree, ideally in Economics, Mathematics or related field
  • Familiar with Eloqua and Salesforce.com a plus, but not required
To apply for this position send your cover letter and resume to jobs@plex.com

Plex Systems, Inc. - 23 months ago - save job