Marketing Database Analyst
Staples - Framingham, MA

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:

881334

Position Summary:
Staples Advantage is the business to business division of Staples that serves organizations from 20 or more employees up to the Fortune 1000, including global businesses, local, state and federal government, healthcare organizations and educational institutions. To learn more visit

www.StaplesAdvantage.com

. The Database Marketing department plays a key role in the growth of Staples Advantage through customer analytics, direct marketing strategy and execution as well as channel integration. The Marketing Database Analyst will be responsible for designing and executing marketing campaigns across channels. The role is tailored for individuals who possess good database knowledge and interest in pursuing a career in database marketing industry. We are looking for an individual with superior attention to details, able to master complex processes and concepts, with can-do attitude and desire to continuously take on new challenges.

Primary Duties and Responsibilities:
Define Campaign Requirements: Liaise with internal clients to understand campaigns and translate high-level program designs into business rules and data requirements. Work individually or in team in planning and designing campaigns

Campaign Set up and execution: Based on campaign requirements, create and execute campaign using Alterian software. Perform quality assurance control steps to ensure that all lists meet selection criteria and are free of data irregularities. Deliver list in a timely manner. Continuous process improvement: Evaluate current processes, technology and methods to identify scale and efficiency opportunities with the database marketing team and with our vendors

Work with analysts and database marketing teams to help identify data needed to support future customer growth, marketing, and analytical needs

Process and Document Support: Manage and support several database team processes including contact management requests, documentation and archiving

Qualifications

Minimum Basic Skills

2 yrs to 6 yrs with marketing database/campaign software experience

Minimum 1 y

ear

of experience in understanding of relationship databases

Bachelor's degree (Master’s preferred) in Marketing, Information Technology

Preferred Skills

Superior proficiency in Excel, Access

A

nalytical and problem solving skills

Good database knowledge

Strong attention to details, ability to prioritize and multitask

Technically minded

Positive attitude, team player with professional demeanor

Dependable, proactive, flexible and eager to learn new skills

Effective at communicating with technical and non technical colleagues

Job

:

Marketing

Location(s)

:

US-MA-Framingham

Schedule

:

Full-time

Employment Statement

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.

Staples - 4 months ago - save job - block
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