Marketing Database Analyst, Marketing Communications
This role is responsible for designing and maintaining Telxs primary marketing databases. Daily duties include implementing strategies for targeted marketing campaigns and for the data extraction, list or lead acquisition, and/or evaluating effectiveness of marketing campaigns and sources. The ideal candidate relies on extensive experience and judgment to plan and accomplish goals and can perform a variety of tasks. A wide degree of creativity and latitude should be expected. This position reports to the Director of Marketing Programs within the Product and Marketing team.
Support marketing and sales
by ensuring leads and prospects are routed to the appropriate channels to answer business questions and qualify opportunities in a timely manner
hygiene, the acquisition, processing, and acquisition of lists, and data append to enhance client and prospect information as defined by marketing, vertical marketing, and sales teams.
Work on cross-functional marketing initiatives
in pulling and providing relevant data to be used in programs and campaigns
Deliver detailed end-to-end reporting on key performance indicators
and response trends at the program and campaign levels
Provide market research data and analysis
relating to market sizes/segmentation, customer/prospect profiles/behaviors, profitability, and customer retention/satisfaction to assist in the development of new products and services
Provide competitive research and industry benchmark analyses
to identify new or improve current customer acquisition channels
Ensure quality control in research sampling
for ongoing and annual/semi-annual surveys
Support marketing team and director to improve operating efficiency
, provide attribution insights and optimize spend
Perform other duties
Qualifications & Experience:
Proficiency with MS Office products
Advanced skill with SQL and Excel
Knowledge of CRM and marketing automation platfor
Excellent organization and prioritization skills
2+ years of analytical experience
in direct and/or email response
Expertise working with large database files
and turning raw data into information
Experience developing, implementing and managing the use of statistical scoring strategies
Ability to read, speak and write fluently in English
Exceptional attention to detail;
Requires a bachelor's degree in area of specialty and 2-5 years of experience in the field or in a related area and familiarity with a variety of the field's concepts, practices, and procedures.
relevant to position as assigned .
Telx - 14 months ago
Telx is a leading provider of interconnection and data center services in strategic, high-demand North American markets. With 19 premier C3...