Marketing Database Analyst
Tribune Company - Chicago, IL

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This analyst resides within the Market Analytics team in the Marketing department. This position has responsibility to assist in the coordination and execution of advertiser acquisition and retention campaigns. The analyst provides leads to the sales and direct marketing teams. Along with campaign management, the analyst plays a role in producing ad-hoc analyses and reports and collaborates with the Lead Manager to evaluate and improve campaign results.

  • Collaborate with the Lead Manager and Sales Managers to develop advertiser acquisition and retention campaign specifications based on sales goals and initiatives
  • Execute various campaigns through channels including sales, telemarketing, direct mail, and e-mail
  • Extract high potential leads from a web-based querying tool and SAS
  • Extract Kantar/TNS advertiser data to identify new advertisers and those spending with CTMG’s competitors
  • Provide leads to sales reps by importing leads into the Customer Relationship Management system
  • Provide lead files to direct marketing outlets
  • Provide guidance to intern to monitor competitive media and enter potential new advertisers into CRM.
  • Set up campaigns in the CRM system and use CRM reporting to track campaign results
  • Review results with Lead Manager to identify successful campaign strategies and lead types
  • Incorporate learnings into future campaigns for continuous improvement
  • Project management of simultaneous campaigns to provide leads and results in a timely manner

  • Bachelor’s degree in Marketing with a technical emphasis or equivalent work experience required
  • 1-2 years experience with marketing or advertising database selections preferred
  • Microsoft Dynamics CRM
  • Ability to create selection criteria via a querying interface (Marketing Solutions Group CP-Ads and Kantar/TNS)
  • Excel (including filters and pivot tables)
  • SAS Enterprise Guide and Base SAS programming a plus
  • Organizational skills and basic project management

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