Marketing Database Analyst
WEX Inc. - Antioch, TN

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WEX Inc/FleetOne is a leading and growing global provider of payment processing, information management and fleet card payment solutions. We are passionate about providing payment solutions with unparalleled security and control for corporate purchasing and transaction monitoring needs. We hire people who share the same passion for continuous innovation and client service that is unparalleled in our industry. We are employee centric offering value-based incentives and generous compensation and benefits packages. If you are looking for a growing career – come be part of WEX FleetOne today!

General Purpose:
Provide quantitative Marketing data analysis and database support for all lines of business in support of Company objectives.

Essential Duties and Responsibilities:
Reporting with some decision analysis; Provide database marketing support for all lines of business; Leverage customer data to improve marketing effectiveness; Working from establish reporting programs and distribution routines, Deliver on time and without flaw all weekly, month-end and quarter-end reporting commitments.
Provide ad hoc data reporting in support of all sales and marketing channels. – 55% of the time
Provide programming and analytic support to all marketing, activation and retention applications: Including, but not limited to portfolio segmentation, retention recommendations, market share and opportunity analysis – 20% of the time
Assist in the execution of marketing programs by generating internal customer mailing lists – 25%of the time

Knowledge, Skills & Abilities

This position requires experienced background in analyzing Marketing trends, reports and analyzing the database.

Other requirements include:
  • 2 or more years relevant experience in data analysis in a Marketing environment – using Salesforce.com
  • Creating and managing reports, data import/export, campaign creation and dashboards using SFDC experience is highly desirable
  • SQL programming is preferred
  • Professional oral and written communication skills
  • Experience with list creation and segmentation preferred
  • Strong experience with excel, survey analysis and benchmarking is highly desirable
Complexity and Creativity

The ability to seek out and understand the numerous sources of data and information within WEX Fleet One is necessary. The data structure and data itself is complex. The ability to organize and present the data to aid in key marketing and sales decisions is essential to this job.

Guidance and Freedom to Act

Must be able to work with limit supervisor and/or direction. Must be able to work independently and within a team environment
This position has an indirect impact on revenue through the accurate representation of decision support data, and the execution of data strategies that drive lead generation and customer marketing campaigns.
Limited contacts with some levels of the organization – including providing and translating reports for Sr. Management. – presentations maybe part of the position as well

At WEX Inc/FleetOne , we reward innovation, hard work and excellence. Benefits include:

  • Health Insurance
  • Dental Insurance
  • Vision
  • On Site Fitness Facility in South Portland location
  • 401(k) Plan
  • PTO
  • Life Insurance/AD&D
  • Dependent Life Insurance
  • Short- and Long-Term Disability Programs
  • Flexible Spending Accounts (Medical and Dependent)
  • Employee Referral Award Program
  • Employee Assistance Program
  • Tuition Reimbursement
  • Pet Insurance
  • Bonus Plan

WEX Inc. - 18 months ago - save job - copy to clipboard - block
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About this company
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WEX (formerly Wright Express) provides payment processing and information management services to commercial and government vehicle fleets...