Marketing Database Analyst
Wells Fargo - Charlotte, NC

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Job title: Marketing Database Analyst 3

Group: Digital Channels Group
Reports To: Sandra Flores, Digital Sales & Marketing Analytics Manager
Location: San Francisco, CA or Charlotte, NC

Join the Digital Sales and Marketing Analytics (DSMA) team which is part of the Digital Channels Group (DCG). The Digital Sales and Marketing Analytics group is responsible for the database environment, analytical thought leadership and associated business processes to leverage complex customer, product, and Internet channel data to measure business performance, extract business insights, identify new business opportunities and effectively support new product or customer experience introductions.

As a Marketing Database Analyst primary responsibilities include extraction of data from the database environment, dataset development for analysis and modeling, and developing methodologies and visual reporting to communicate the results of strategic initiatives and testing efforts for Wells Fargo s Digital Sales and Marketing team. This will include working with third party vendors, business partners and other analysts to identify business requirements and translating marketing needs into moderately complex database related analyses and projects while ensuring adherence to compliance regulations and policies. The ability to locate appropriate data sources and analyze them for comprehensiveness and data quality is a critical part of this

The ideal candidate for this position will have a demonstrated ability to adapt to changing priorities and tight timeframes as well as strong organizational skills.

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Wells Fargo & Company is a financial holding company and a bank holding company. It is a diversified financial services company. It...