Marketing Intern
ESI International - Arlington, VA

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Under the direction of the Marketing Manager, the Marketing Intern is a technical role that will assist with data quality, maintenance and integrity for ESI’s open enrollment contacts within our Eloqua database. In addition, this role will conduct research and assist with the procurement of contacts (leads) to supplement the existing database, toward reaching our open enrollment sales and marketing goals.

Key Responsibilities

Database Growth
  • Assist with adding leads to our current open enrollment database to supplement current data
  • Conduct research (via the internet, vendors, agencies and other methods) on procuring lists to supplement data available within the database
  • Update, research and validate lead contact information within database

Database Maintenance & Health:
  • Assist with the development of the Open Enrollment portion of ESI’s Eloqua database for direct marketing purposes and research
  • Assist with the coordination and monitoring of the maintenance of open enrollment portion of the database
  • Assist with the development and coding of list segmentation for open enrollment marketing campaigns
  • Assist with the execution of segmentation around marketing/sales plans
  • Perform data extraction
  • Evaluate effectiveness of marketing campaigns
  • Conduct and interpret data analysis
  • Create custom reports
  • Analyze previous marketing campaigns
  • Analyze campaign for key metrics
  • Prepare and produce monthly open enrollment database reports showing growth and usage of data
Required Skills
  • Ability to use Excel at an advanced level including extensive experience with formula writing and pivot tables
  • Must have ability to work in a fast paced environment, work under pressure, meet tight deadlines, accomplish repetitive tasks and pay attention to details
  • Detail-oriented and committed to excellence
  • Reliable, dependable and a good team player
  • Ability to juggle multiple projects in a fast-paced environment
  • Excellent communication skills
Required Experience
  • Bachelor’s degree in Business, Marketing or the like
  • Experience using a marketing automation/database platform (Eloqua preferred)

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