Own TIBCO’s marketing automation tools, including introduction of new functionally and integration with all other TIBCO sales and marketing systems
Own the Salesforce.com marketing module to drive analysis and metrics for lead/demand generation activities working closely with all departments
Contribute to the overall prospect and customer data management strategy
Manage systems integration with other lead tracking systems including corporate Web properties and the CRM system
Design and manage segmentation rules and models
Create reports , dashboards and analyze data for supporting business users
Data cleansing and conditioning using excel spread sheets and MS Access
Migrate data to Salesforce.com from existing marketing tools, excel sheets to enable data consolidation and single view of all entire sales pipeline
Improve the quality and accuracy of data
Maintain Data from Oracle Financials for customer tagging
Qualifications: Required Experience:
The successful candidate should have significant segment marketing, demand creation and campaign execution experience with well known brands including a demonstrated track record of success working with direct sales teams in technology.
A four year degree from an accredited University or college in business, management information systems or computer science
4+ years of progressive experience in technology marketing
Experience managing Salesforce.com or similar CRM system
Experience managing a marketing automation system such as Eloqua, Pardot, Marketo
Demonstrated proficiency with database design concepts, data modeling, and segmentation structuring
Experience with database querying/reporting tools and statistical analysis/database mining tools preferred
Knowledge of e-mail marketing best practices and experience pulling lists
Experience with configuring and/or running reports in Salesforce.com
Required Skills:
Passion for data, CRM and automations systems
Strong project management skills a must
Strong written, verbal and presentation communication skills
Demonstrated ability to work in a dynamic environment
Ability to problem-solve, multi-task and meet
TIBCO Software - 13 months ago
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