Marketing Director
Cypress Semiconductor Corporation - San Jose, CA

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The primary function of the Strategic Marketing Team is to work closely with Cypress’s Business Units and the Executive staff to develop long term organic/ inorganic strategies and deploy strategic initiatives.

Typical activities would include the following:
Acquiring and applying in-depth knowledge of new and existing markets, market trends, user needs, competition, product opportunities, distribution and industry dynamics.

Developing and maintaining mid and long term strategic plans to help achieve revenue and profit goals by creating business and marketing plans

Performing portfolio management for Cypress products and businesses to ensure strategic and financial prioritization of resource allocation

Manage the company’s mergers and acquisition process

Engaging in marketing consulting projects for internal businesses, in support of their strategic initiatives. In the role of Marketing Director for Strategic Marketing, the individual will lead all efforts from the team in developing and deploying organic/ inorganic strategis.

Top-3 Expectations of the role:
Drive Strategic Marketing Initiatives and identify growth markets for the company in the 3-5yr horizon

Work closely with key business units in systematically identifying markets and defining products that expand TAM/SAM for the BU

Support the company’s M&A process by performing due diligence on target companies that could help Cypress grow inorganically

Required Skills

Top-3 Expectations of the role:
Drive Strategic Marketing Initiatives and identify growth markets for the company in the 3-5yr horizon

Work closely with key business units in systematically identifying markets and defining products that expand TAM/SAM for the BU

Support the company’s M&A process by performing due diligence on target companies that could help Cypress grow inorganically

Must have Marketing and Business exposure in Semiconductor space

Required Experience

Cypress Semiconductor Corporation - 21 months ago - save job - block
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