Under direction from the Managing Director of Marketing, the Marketing Director is responsible for creating and executing a strategic local marketing program, maximizing exposure for Saks Fifth Avenue in the local marketplace, and effectively being a liaison between their individual Saks Fifth Avenue store and the Corporate Marketing Team. The Marketing Director will operate with clearly defined return on investment goals for sales and client acquisition and development.
Essential Duties and Responsibilities:
Create and execute a strategic marketing program for the New York Flagship store
Liaise between the VP/General Manager, the Managing Director of Marketing, and the Corporate Marketing Team to analyze the store's existing client base and define appropriate opportunities to acquire new and develop existing customers
Develop and execute strategic and creative sales events that drive traffic and increase customer sales
Proactively analyze event results in order to refine and improve future events which continue to develop business opportunities and maximize sales
Work with the store Leadership Team to maximize local event marketing dollars
Communicate Saks Fifth Avenue initiatives to key regional media and secure credits for product, the Saks brand and the local store team
Increase store visibility in the community via partnership with local publications, charitable organizations, and other beneficial groups
Support the VP/General Manager in communicating corporate events to the store team and coordinate support and execution for all events to Saks Fifth Avenue standards
Maintain store marketing/event calendars listing all store events, trunk shows, and representative visits, and share with corporate on a monthly basis
Submit all calendars, event results recaps, and invoices to the proper parties in a timely manner
Other store initiatives as assigned by management
Job Requirements:
Between 5-10 years of marketing & special event management experience and a proven track record in leading a group of independent thinkers with successful end results
Demonstrated experience in strategic and creative campaign development, retail environment preferred
Demonstrated ability to manage and motivate people while driving company and store marketing initiatives
Proven ability to research, present opportunities and execute partnerships in the community that form the basis of an aggressive outreach/acquisition customer program
Ability to negotiate contracts and manage budgets
Ability to independently learn IT applications, clienteling tools and software proprietary to Saks Fifth Avenue
Focused on attention to detail, taking initiative, and creating a positive working environment
Ability to work well with others, as well as the ability to work independently to drive a successful event
Positive, high-energy professional with proven planning, implementation and management skills
Exhibit sound business judgment, demonstrated people management, and organizational ability
Excellent verbal and written communication skills
Bachelor's degree required, preferably in the areas of Marketing, Business or Communications
Responsible for mentoring/developing Marketing Manager and Marketing Specialist direct reports.
Physical Requirements and Working Conditions:
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee must be able to physically maneuver and handle racks and carts of merchandise. Lifting of up to 15 pounds may be required.
Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays
