John Morrell & Co., a member of the John Morrell Food Group has an opening for a Marketing Event Specialist, locacted in Cincinnati, OH. The Consumber Promotion Manager manage the planning, execution, and communication of consumer promotion events. This position will be responsibile for hiring external entertainment companies/creative agencies and coordinating the design, execution, and approval of joint promotions. The manager ensures promotional events occur on time and on budget, exceed expectations, and enhance the Company’s reputation. The manager also arranges and provides creative direction for photo shoots. Additionally, the manager is responsible for developing and implementing appropriate reports, plans, and procedures to ensure department and business objectives are met.
Consumer promotion planning and activation including FSI, POS, Act Media, Sweepstakes, etc.
Account-specific promotional planning and activation
Event management, coordination, and execution including promotional “Love Van” sampling and interactivity events including weekend events
Co-marketing sales, planning, and activation
Website planning and development
Sponsorship management and activation
IRI Database analysis and reporting
Spectra Database analysis and reporting
CMS Coupon Database analysis and reporting
Sales support including development of sell sheets, fact sheets, etc.
Premium development and fulfillment
Coordinating and ordering sample products for events
BS/BA is required, degree in Marketing preferred
3+ years of related consumer promotions experience preferred
1+ years consumer events experience preferred
1+ years retail promotions experience using tools such as; FSI, POS, sampling and coupons preferred
Strong business aptitude, analytical, problem-solving and communication skills are necessary
Strong project management and team leadership skills are required.
Strong computer skills utilizing MS Office programs (Word, Excel, PowerPoint, etc..)
Must have commitment to results and the ability to work in a fast paced environment