Marketing Event Specialist
John Morrell Food Group - Cincinnati, OH

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John Morrell & Co., a member of the John Morrell Food Group has an opening for a Marketing Event Specialist, locacted in Cincinnati, OH. The Consumber Promotion Manager manage the planning, execution, and communication of consumer promotion events. This position will be responsibile for hiring external entertainment companies/creative agencies and coordinating the design, execution, and approval of joint promotions. The manager ensures promotional events occur on time and on budget, exceed expectations, and enhance the Company’s reputation. The manager also arranges and provides creative direction for photo shoots. Additionally, the manager is responsible for developing and implementing appropriate reports, plans, and procedures to ensure department and business objectives are met.

Required Skills

Consumer promotion planning and activation including FSI, POS, Act Media, Sweepstakes, etc.

Account-specific promotional planning and activation

Event management, coordination, and execution including promotional “Love Van” sampling and interactivity events including weekend events

Co-marketing sales, planning, and activation

Website planning and development

Sponsorship management and activation

IRI Database analysis and reporting

Spectra Database analysis and reporting

CMS Coupon Database analysis and reporting

Agency/vendor coordination

Sales support including development of sell sheets, fact sheets, etc.

Premium development and fulfillment

Coordinating and ordering sample products for events

Required Experience

BS/BA is required, degree in Marketing preferred

3+ years of related consumer promotions experience preferred

1+ years consumer events experience preferred

1+ years retail promotions experience using tools such as; FSI, POS, sampling and coupons preferred

Strong business aptitude, analytical, problem-solving and communication skills are necessary

Strong project management and team leadership skills are required.

Strong computer skills utilizing MS Office programs (Word, Excel, PowerPoint, etc..)

Must have commitment to results and the ability to work in a fast paced environment

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