Job Title: Labatt Marketing Specialist- Intern
Salary: $12/hour; credit bearing pending University/College approval
Labatt , the best -selling Canadian import beer brand in the world, is looking for highly motivated, entrepreneurial, and energetic individuals to join our team as true brand ambassadors to market and promote the brand across key markets through-out the U.S. This is an exciting and unique entry level marketing opportunity for individuals that have interest in getting experience in a dynamic and fast paced industry. The successful candidates will work closely with both the marketing and sales teams. The main purpose of the role is to connect and engage with beer consumers in the on-premise channel (bars and restaurants). The individual will have the tools and the support required to creatively market the Labatt brand (Labatt Blue, Labatt Blue Light, Labatt Blue Light Lime) at targeted accounts.
The individual will work approximately 30 hours per week beginning in mid-February through late-November. 95% of work week will be spent in the field. He/she should be a current college student or recent college grad in a relevant course of study that is age 21+ and passionate about marketing and the beer industry. We anticipate this position will go at least 2 semesters and could continue through the calendar year. Mandatory 4-day training will be held at North American Breweries’ Commercial HQ in Buffalo, NY week of January 7 th , 2013.
Serve as a Labatt brand ambassador in the marketplace.
Develop relationships with wholesaler sales reps and on-premise bar managers.
Work with District Sales team to identify the target account list (approximately 20).
Coordinate and lead the communication and execution of the on-premise event schedule including:
Preparing the on-premise account in advance of sampling promotions (brand presence).
Execute sampling promotions designed and directed by the Labatt Brand Team.
Capture photos and videos of consumers enjoying Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime with a company-owned hand-held video camera. Provide that content to Labatt Brand Team weekly.
Summarize success metrics of sampling promotions and send to Labatt Brand Team weekly.
Adhere to the rules and regulations of the State Liquor Authority, which will be covered in the mandatory training.
SKills and attributes
A high energy, motivated, and successful person who has an outgoing personality.
Excellent interpersonal skills and ability to work effectively with North American Breweries Sales Managers and Labatt Brand Team.
Proficient in Excel, Word and PowerPoint.
Excellent organizational skills with strong attention to detail.
Strong written and verbal communication.
Familiar with social media like Facebook and Twitter.
Up to 30 hours per week beginning in mid-February through late-November, working mostly in the late evenings.
Must be at least 21 years old.
Current Undergraduate student or recent graduate with (or working towards) a Bachelor’s degree in Marketing or Business Management.
Only candidates who apply online at www.NABreweries.com will be considered
North American Breweries, Inc. - 16 months ago