The Marketing Lead is responsible to the Strategic Missile & Defense Systems (SM&DS) Vice President of Business Development, for marketing activities supporting the division order and revenue goals, and reports to the Sr. Marketing & Operations Manager, Boeing Network & Space Systems. SM&DS is a division of Boeing Network & Space Systems (BN&SS). Marketing activities are focused on sales of SM&DS products/services and capabilities, and include go-to-market plans, marketing print and digital collateral, trade shows, customer events and engagement, order/sales tracking and reporting, and internal support of Business Development efforts.
Specific responsibilities include the following
Assists in the development of division level go-to-market plans with new and existing products/services, including voice of customer, customer segmentation, value proposition, target audience messaging, and campaign materials.
Understands and prioritizes marketing efforts around key product/service sales efforts in the SM&DS Long Range Business Plan, including product and customer (both domestic and international) prioritization.
Manages the production of marketing collateral, both print and digital, used to communicate Boeing solutions to a customer need, and how the Boeing solution is uniquely better-positioned than competitor products/services.
Assists with coordination of trade shows, symposiums, and customer events.
Integrates marketing campaign efforts with division level Communications goals and plans.
Coordinates closely with SM&DS Business Development and Management team, supporting their needs for marketing materials, internal and external presentations, sales launch kits, management review packages.
Engages and collaborates with key Boeing stakeholders including Field Marketing, Customer and Market Engagement teams, Communications, Washington DC Office Legislative team, and Marketing Communications team.
Coordinates with relevant customers as required for the development of marketing collateral and events.
Establishes goals and metrics for measuring division-level marketing efforts and tracks performance, to include budgets, on a monthly basis; shares monthly results with division BD team and BN&SS manager and team.
At least 10-14 years experience in marketing and relevant customer experience (DOD Agencies and Services)
Demonstrated ability to leverage marketing resources to drive new orders and keep sold current programs.
Demonstrated ability to work collaboratively across organizations to achieve goals
Track record of marketing success in multiple customer segments
Demonstrated multi-channel marketing, strategy or product management experience, across DoD and Federal segments in domestic and international markets preferred
Knowledge and experience with U.S. Government, specifically Department of Defense procurement processes preferred
[ + ] Applied Business Knowledge
Possess advanced knowledge and understanding of the business and key external market drivers that have an impact on the business, including macro economic indicators, channels of distribution, competitors, customer fitness for use, suppliers, etc. Effectively organizes information to understand the specifics of all operations and processes including sourcing, logistics, manufacturing, bill and collect, order fulfillment, cash application, materials planning, labor relations, safety, etc. Viewed as an expert in understanding the industry and the factors that can affect regional and corporate goals; advises others including top management in using industry knowledge for planning and decision-making.
[ + ] Build Positive Relationships
Leads efforts to consistently and proactively build effective working relationships with other team leaders, managers and internal employees. Probes for and provides information to clarify situations. Consistently and proactively seeks and expands on original ideas from fellow team leaders, managers and other internal employees enhances others' ideas, and contributes own ideas about the issues at hand. Places higher priority on team, project, and/or organization goals than on own goals. Is called upon to mentor others in gaining agreement from fellow team leaders, managers and internal employees to support ideas or take partnership-oriented action; uses sound rationale to explain value of actions. Establishes good interpersonal relationships by helping people feel valued, appreciated, and included in discussions.
[ + ] Analytical Skills
Skill and ability to: collect, organize, synthesize, and analyze data; summarize findings; develop conclusions and recommendations from appropriate data sources at the business unit level.
[ + ] Business Case Analysis
Advanced/expert knowledge and understanding of business case analysis to effectively perform functional responsibilities of the occupation.
[ + ] Critical Thinking
Extensive and specialized ability to process information by evaluating statements or propositions for their validity, using inductive and deductive reasoning, arguing from a general premise to specific conclusion or inductively reasoning to a general conclusion from a set of data, examples, or anecdotes. Ability to detect logical fallacies in arguments. Ensures that conclusions flow logically from assumptions and premises.
[ + ] Customer Interface
Advanced/expert ability in developing and maintaining professional and productive relationships as the officially-designated Boeing point of contact to the external customer. Advanced/expert ability to address customer requirements and expectations and balances those expectations against contractual rights and obligations. Advanced/expert ability to function as primary interface between customer and internal functions to ensure responsiveness in fulfilling customer requests for action, information and general contract compliance. Advanced/expert ability to execute binding commitments with the external customer. Advanced/expert ability to ensuring customer satisfaction with Boeing contractual performance.
[ + ] Effective Business Writing
Advanced, expert understanding of the effectiveness of different communication materials (e.g., proposals, papers, letters, business performance evaluations, reports, web sites, presentations, speeches). Advanced ability to select the appropriate communication tools based on the analysis of disparate types of information for the creation of the overall communication strategy. Advanced ability to construct and present a proposal that effectively articulates the company position. Ability to apply advanced understanding of text and graphics techniques for draft proposal preparation.
[ + ] External Customer Focus
Understands external customers? interests and needs, culture, business context, political, economic and environmental influences and considers such factors in the completion of day-to-day job tasks and responsibilities. Supports senior and executive employees as required to sustain productive customer relationships. Seeks out and uses available information to understand most complex customer related circumstances, problems and needs. Considers how day-to-day actions will affect customers. Responds quickly to help senior and executive employees meet customer needs and resolve problems.
[ + ] Industry Knowledge
Advanced, expert knowledge of the industry environment. Include customers and their business models, competitors, general market forces, global economy, market trends, products regulatory environments, political forces/realities.
[ + ] Promotion & Positioning Plng
Demonstrates an advanced, expert understanding of the formulation of multifaceted, strategic marketing or positioning campaigns. Advanced, expert understanding of target identification, channel and deployment strategies. Proactive in using innovative ways to promote and position Boeing products and services offerings. Extensive understanding of B to B and B to C promotion methods. Assists others in establishing promotion and positioning plans. Knowledgeable in the uses of the marketing mix of PR, web, advertising, branding, marketing research, event marketing, partner marketing and promotion.
Basic Qualifications For Consideration
This position requires that you work out of Arlington, VA. Do you currently reside in the Arlington, VA area (where relocating would not be required) or are you willing to relocate at your own expense?
Do you have at least 5-10 years business experience in marketing and/or business development?
Technical bachelor's degree and typically 14 or more years' related work experience or a Master's degree with typically 12 or more years' or a PhD degree with typically 9 or more years' related work experience or an equivalent combination of education and experience. A technical degree is defined as any four year degree, or greater, in a mathematic, scientific or information technology field of study.
Boeing - 2 years ago
The Boeing Company (Boeing) is involved in the design, development, manufacture, sale and support of commercial jetliners, military...