Marketing Manager, Demand Generation
Adaptive Planning, Inc - Mountain View, CA

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Job Description Adaptive Planning is looking for a marketer to join our high-growth cloud software company as Marketing Manager, Demand Generation. This role requires deep experience with demand generation, inbound marketing and lead management. You will be part of a small, tight-knit team whose members are responsible for meeting aggressive growth and profitability targets.

Responsibilities
  • Own the day-to-day execution of demand generation plans, including email programs, website integration, and SEM/SEO tracking and measurement
  • Management of day-to-day digital marketing operations, including campaigns and content repurposing/development
  • Creation and execution of SEM/SEO plan
  • Support marketing activities for both Australia & the UK
  • Monitoring and analysis of program and campaign performance and making recommendations for optimization and growth
  • Establishing and monitoring automated marketing metrics
  • Working across functional areas (including internal and external resources) to achieve goals
Requirements
  • Prior experience creating and executing integrated inbound marketing and lead/demand generation campaigns with a successful track record of measurable results
  • B2B software marketing experience
  • SaaS application marketing experience a plus
  • Experience with marketing automation platforms and web analytics tools (Eloqua & SFDC a plus)
  • Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
  • Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
  • Excellent analytical, conceptual and creative problem solving skills
  • Strong team orientation
  • 3 – 5 years experience in demand generation/inbound marketing
Contact Qualfied applicants should submit a resume and cover letter highlighting experience to the company via email at jobs@adaptiveplanning.com . Please reference MRK113 in the email subject line.