Marketing / New Business Development
United States-California-Santa Clara County-Sunnyvale
Marketing Manager, Gynecology
Joining Intuitive Surgical means joining a team dedicated to using technology to benefit patients by improving surgical efficacy and decreasing surgical invasiveness, with patient safety as our highest priority.
Primary Function of Position
Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of
Surgery amongst target GYN surgeons.
Roles and Responsibilities
Develop and implement Intuitive’s presence at key GYN conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, booth presence, and promotion.
Work with Training department to identify and support the development of new training programs to meet our procedure adoption goals. Work with key surgeon champions to develop and implement leading
surgery education programs and symposia to drive competency and utilization of
Develop and implement live surgical broadcasts via the web to educate and promote
Surgery for target GYN procedures. Work with webcast company and marketing communications to promote clinical education event amongst target GYN surgeons and patient audiences.
Work closely with GYN surgeons and product development to define marketing and product requirements for new products needed to further enable key GYN procedures and drive procedure adoption.
Develop strategy, content, and support for surgeon/hospital marketing programs designed to drive patients to
surgeons’ practices (e.g., patient education and referring physician seminars).
Work closely with e-marketing and marketing communication groups to optimize GYN content on and marketing of davincisurgery.com (Intuitive’s patient-facing website) and on davincisurgeon.com (Intuitive’s online surgeon community).
Work closely with clinical affairs to develop and implement strategy that will support GYN procedure adoption goals.
Lead field communications to launch new procedures and promote key marketing programs to maximize impact on GYN procedure growth.
Train new sales hires on marketing strategy, surgeon targeting, procedure positioning, sales support, and key marketing programs to drive their GYN business.
Develop and update sales support for assigned procedures and marketing programs. Launch new products, marketing programs and sales support at Intuitive sales meetings.
Core Competencies, Skills and Experience Requirements
Product marketing experience in a therapeutic medical device company. Surgical and/or OR experience desired.
Proven ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption. Demonstrated success in building education and marketing programs to drive product/procedure growth.
Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents.
Self-starter with ability to take leadership in unstructured environment.
Able to prioritize and smoothly manage multiple tasks.
Must be well versed in MS Office Suite.
Ability to travel 35%. Some international travel may be required.
Education and Training Requirements
Bachelor’s degree in life science or business discipline. MBA desired.
Intuitive Surgical - 8 months ago
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