Manager, Marketing Communications
Genworth Financial, Inc. - Raleigh, NC

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Essential Functions (Responsibilities):
• Proactively develop and execute traditional and digital marketing programs in support of assigned internal business and marketing partners
• Prudently utilize existing Marketing Communications mix of Internet, Intranet, Brand, Collateral, Print and Digital Advertising, etc, in alignment with overall business objectives
• Oversee creative design, production and fulfillment processes, plus other third party resources needed to implement online/offline marketing efforts
• Promote and engage in commercialization of products and services consistent with business/marketing strategy
• Manage planning and execution of industry and customer events
• Plan and execute sales campaigns, including development of campaign strategy, collateral development and performance metrics
• Ensure all work is compliant with Genworth, and industry branding and content regulations.
Qualifications / Requirements:
Required
• BA/BS with concentration in business, communications or related experience
• Minimum of 3 years experience in marketing communications or ad agency
• Knowledge and practical application of traditional and digital marketing tactics and techniques
• Excellent project management skills
• Strong communication skills – written, verbal and presentation
• Strategic and event planning capabilities with strong focus on execution
• Work at high level with minimal supervision
• Ability to manage multiple, simultaneous responsibilities
• Some overnight travel as needed
• Some work outside normal hours as needed
• Proficient in Word, PowerPoint, Excel, Acrobat
Preferred
• Understanding of financial services or mortgage industry
• Experience with email marketing and social media

Genworth Financial, Inc. - 15 months ago - save job - block
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About this company
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Genworth Financial, Inc. is a leading Fortune 500® insurance holding company dedicated to helping people secure their financial lives....