Marketing Manager (Central Marketing)
Riot Games - Santa Monica, CA
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 32 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That’s where you come in.

As Marketing Manager (Central Marketing) , you’ll lead projects that leverage Riot’s creative energies and engage players with deep around-game content like microsites , live events and interactive teasers . You’ll join a team that’s breaking down the notions of what game marketing can do by setting high-level strategy while staying synced with players. Your entrepreneurial mindset will help you engage with international offices to share info, consult their local expertise and coordinate efforts on updates and promotions. Your work with Central Marketing will help fuel growth and help Riot carefully craft the experiences players crave.

You are:
Experienced: you’ll be able to draw on at least three years of experience in the field; in that time you’ve worked with international teams to launch products that transcend borders

A creative maestro: your cohesive, high-level strategies will prove instrumental in building engaging player experiences around new features and content

A careful strategist: the challenges of promoting an internationally published game are global in scope; your culturally-aware and player-focused answers to them are precisely aimed because of your ability and willingness to study problems from all angles

Always up for co-op: whether leading or collaborating, you’re at your best when blazing trails or in the trenches with other daring, industrious pros

Self-starting: whether at work, school or play, it’s always been your prerogative to learn, practice, improve and repeat; that work ethic keeps you going, even when the way forward isn’t clear

Data-driven: you know that the potent mix of hard numbers and uncanny ideas build campaigns that will capture player attention like a cupcake in a bear trap

You will:
Clear the path and lead the way on global marketing programs that engage players around the world and champion the League of Legends IP, content and brand

Conjure campaign strategies alongside international teams and the development squad that will hit the mark for players from Santa Monica to Seoul

Join the Central Marketing team’s efforts to enable local marketing teams to reach and interact with players in unique and local ways

Establish and use KPIs to help us hand-craft marketing solutions that smash player’s expectations

Evoke creative production on the features players love like CG videos , events and key art

To apply:
Click the button below and don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.

Required Skills

Required Experience

Riot Games - 11 months ago - save job - block
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