Marketing Manager North America
Timberland - Stratham, NH

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Position Summary:
The Marketing Manager, NA is accountable for driving ecommerce traffic and revenue while maximizing return on marketing investments.

Key Responsibilities:
1. Directing strategy and executing for email marketing, Affiliate marketing, and integrated Search marketing tactics including day-to-day management of agencies.
% of Time Involved: 25%
Relative Importance: 4 – High

2. Manage all email campaigns; ensuring timely delivery of relevant messaging including management of the marketing calendar.
% of Time Involved: 25%
Relative Importance: 3- Medium

3. Lead List Growth strategies across channels and store districts. Responsible for all new customer acquisition and retention activities to drive incremental traffic and sales through creative online initiatives
% of Time Involved: 10%
Relative Importance: 4 – High

4. Own and reconcile marketing budgets for digital marketing across channels.
% of Time Involved: 10%
Relative Importance: 3- Medium

5. Analyze and report on performance of campaigns against financial and brand goals.
% of Time Involved: 10%
Relative Importance: 3- Medium

6. Build strong cross-functional relationships with internal partners to ensure message alignment and synergies.
% of Time Involved: 10%
Relative Importance: 4 – High

7. Collaborate with PR and media teams to leverage PR, online advertising and social media. % of Time Involved: 5%
Relative Importance: 3- Medium

8. Own and manage the creation of all direct to consumer digital and email creative assets to drive sales while effectively communicating the brand message
Time Involved: 15%
Relative Importance: 3- Medium

Job Requirements:
  • Years of Related Professional Experience: 5 years of related experience
  • Educational/Position Requirements: Bachelors Degree
  • IT Skills: Basic computer skills, Microsoft Word, Excel
  • Languages: English
  • Travel Required: 10% including Domestic and Air

Timberland - 22 months ago - save job - block
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About this company
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The Timberland Company (Timberland) designs, develops, engineers, markets and distributes, under the Timberland, Timberland PRO, SmartWool,...