Accolade Mission Summary:|
Accolade is a rapidly growing company with a goal to create simplicity out of the complex array of healthcare and health benefit services that large fortune 500 corporations offer to their employees. By helping individual employees and their families through the many decisions concerning healthcare and health benefits, and by simplifying their ability to access the right services at the right time, we help employees and their families get better care, save them time and money, and reduce the cost of medical benefits for their employers.
Marketing Manager will work with the Vice President of Marketing and Marketing Director to continually engage with team members to monitor the effectiveness of marketing initiatives and find ways to achieve business and marketing objectives more efficiently and effectively. Also, to deepen the relationship with Accolade's corporate customers by creating communications that foster dialogue, and provide a richer experience - allowing customers to better understand and be closer to our brand.
Engage and direct team members and vendors in conceptualizing, developing, implementing and evaluating comprehensive marketing communications plans and tactics including client promotion, agency management and selection, digital/social media, management of freelance writing and design
Understand, develop, refine and uphold the Accolade brand strategy through consistent messaging, graphics and tone
Provide sound business justification for marketing investments based on market trends, audience insights, past campaign data, benchmarks, and past experience
Present recommendations on marketing activity/campaigns for approval to customer teams, management and clients
Develop social media plans, monitoring, and metrics to gauge return on investment
Participate in leveraging the content and messaging on Accolade's client portal to drive further brand relevance engagement
Develop communications tone, content plan and maintain/enforce/revise/communicate social media guidelines and policies for acceptable/unacceptable content
Bachelor's degree, preferably in Business/Marketing, design or technology related field (graduate degree in relevant area is a plus)
4 to 6 years of account and/or project management experience in an agency, advertising or marketing organization
3+ years of experience with digital/social campaign development
3+ years' experience in management
Experience working in a healthcare environment is a plus.
Desired Personal Characteristics:
Operates from a perspective of truly caring about our clients and creating value for them
Data-driven and fact-based: focused on getting to best answer for our clients and our shareholders
Detail-oriented, inquisitive, problem-solving in nature
Proven ability to 'roll up your sleeves' and make a contribution quickly
A team player capable of working effectively with individuals throughout the organization
Accolade Inc. - 12 months ago