Marketing Manager
Aetna 1,539 reviews - Hartford, CT

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The Consumer Marketing Team is seeking an experienced marketing professional to work within its Individual Voluntary (IVL) segment to support member retention. The individual will be accountable for creating marketing campaigns targeted at existing members, working collaborately across the enterprise.

Responsibilities include:
  • Develop marketing plan that identifies and prioritizes the most critical member retention opportunities and activities that provide the highest return.
  • Incorporate testing opportunities (e.g. message, media and member target) wherever possible in all marketing media to ensure optimization of the marketing spend and retention funnel.
  • Manage the sequence of events to navigate from campaign strategy to message and creative concepts, creation of specific assets (e.g. direct mail pieces, statement stuffers, member letters), production and coding, member segment selection, delivery mechanisms and finally launch events.
  • Coordinate all internal and external reviews (brand/legal/compliance, plus regulatory bodies)
  • Collaborate with internal business partners - primarily product, member experience, operations and distribution - to ensure strategies and tactics are leveraged and that milestones and calendars are in synch.
  • Develop mechanisms for capturing response and measuring effectiveness of programs; create management reports to convey results.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

Required Skills:
Marketing/Direct marketing/4-6 Years
Marketing/Communications/4-6 Years
Marketing/Product development/4-6 Years
Marketing/Strategy development/4-6 Years
Communications / Advertising/Member communications/4-6 Years

General Business/Communicating for Impact/ADVANCED
Leadership/Developing and Executing Strategy/ADVANCED
General Business/Turning Data into Information/ADVANCED

Sales/Knowing Customers/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Sales/Creating Innovative Products/ADVANCED

  • 5+ years in acquisition and retention marketing required with some agency, digital media, marketing consulting, member operations experience desirable
  • Direct marketer with emphasis on loyalty, and retention/activation marketing
  • Understand consumer segmentation and segmented marketing to improve loyalty and retention/activation of members
  • Strong analytical skills - ability to generate campaign and program analysis and derive insights to drive business actions
  • Experienced in marketing through multiple channels: email, web, phone, direct mail, social media, mobile, advertising
  • Experience working through multiple sales channels: online, broker and direct
  • Strong communications, project management and presentation skills
  • Experience working in healthcare, insurance or financial services desired
Please note that benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna does not permit the use of tobacco related products or drugs in the workplace.
How to apply
Please use the "Apply" link to apply to this position. If you cannot view this link, you can find this position on our website by visiting:, click on apply online, search openings, and enter 10157BR in the keyword field. Additional information on what it’s like to work for Aetna and more can also be found on our website.

We value leadership, creativity and initiative. If you share those values and a commitment to excellence and innovation, consider a career with Aetna.

We conduct pre-employment drug and background testing.
Aetna does not permit the use of tobacco related products or drugs in the workplace.

Aetna is an Equal Opportunity/Affirmative Action Employer. M/F/D/V

Aetna is committed to maintaining an environment in which all employees are treated equitably and given the opportunity within the context of the business to achieve their potential. Aetna's Affirmative Action responsibilities extend to women, minorities, persons with disabilities and veterans. Company policy also provides for equal opportunity for qualified individuals regardless of race, color, sex, national origin, religion, age, disability, veteran status, sexual orientation, gender identity or marital status.

No search firms please.

You will not be asked for personal information until you have been fully evaluated through Aetna's screening processes. Aetna will never ask applicants for money. If you want to verify the identity of someone who contacts you from Aetna, call 1-800-AETNAHR (1-800-238-6247).

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