Marketing Manager
Affinnova - Waltham, MA

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“Marketing Manager”
Waltham, MA

Company Overview

Affinnova is revolutionizing how the world innovates. Our patented technology dramatically expands the field of creative ideas and reliably identifies the products, advertisements, or designs with the greatest market potential based on the preferences of consumers. The global leader in marketing innovation software and services, Affinnova delivers higher innovation success rates, accelerates speed to market and generates unprecedented return on investment.

Affinnova’s SaaS optimization platform combines an interactive evolutionary algorithm with the real-time preferences of consumers. Every product, advertisement and design has numerous potential attributes that impact the buying decision and appeal for consumers. Affinnova is the only company that truly considers all possibilities and reliably identifies the optimal approach.

Affinnova is highly profitable and one of the fastest growing marketing software and service companies in the world with a five year growth rate of 628%. Fortune 500 companies in the CPG, life sciences, retail, technology and financial services industries, including Procter & Gamble, Unilever, Nestlé, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to grow their businesses.

Corporate Culture

Our philosophy at Affinnova is simple: you cannot revolutionize the way global companies innovate with anything less than an all-star team. We believe in smart, driven people who are experts in their field, have a proven record of success and have great potential to grow. We believe that collaboration supercharges the performance of people resulting in a dynamic workplace, the best outcomes for our clients and continuous improvement in what we do.

Position Description

Customer Marketing

Refine and expand our arsenal of marketing and sales materials
Lead the development of product demos for use in sales materials, websites, applications and awards for conferences, and PR initiatives
Provide marketing support for emerging sales and business development opportunities
Develop and leverage best practices training programs to improve client experience with our products and services

Candidate Profile

Experience

5+ years experience in B-to-B marketing
Vertical market experience in Life Sciences, Financial Services and Consumer Package Goods within Market Research.
Expertise across the range of responsibilities outlined above (website marketing, PR agency management, conference planning and execution, sales support, branding, and training material development)
Experienced in all aspects of marketing communications including creation and execution of email campaigns, case studies, print/online advertising, direct mail, sales collateral, events and trade shows, social media, webinars, and continuous website development

Skill Set:
Strong leadership - people, thought and action
Highly strategic with the ability to identify opportunities and problem-solve
Excellent at networking and building relationships
Ability to communicate and work with Senior Management
Effective at both verbal and written communication
Strong analytical and quantitative skills
Effective project management skills

Characteristics

Intelligent - strategic, analytical and innovative
Driven by achievement and results
Leads by example, highly accountable
Entrepreneurial (self-motivated, persistent and resourceful)
Open, collaborative and inclusive
Mature, self-aware and self-confident

Education:
Undergraduate degree from reputable school; MBA preferred
High academic achievement (GPA - 3.5+)

Travel:
Average travel of 10%

About this company
Affinnova is revolutionizing how the world innovates. Our patented technology dramatically expands the field of creative ideas and reliably...