Marketing Manager
American Dental Partners, Inc. - Wakefield, MA

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American Dental Partners, Inc. was founded in 1995 to be the leading business partner to dental group practices in the nation. The company’s sole commitment and focus is to bring value to dental group practice. Over the years ADPI has affiliated with some of the largest and most respected dental group practices in the country. Today, American Dental Partners is one of the nation's leading business partners to dental group practices. The company is affiliated with 26 dental group practices which have over 275 dental facilities located in 21 states. ADPI is a leading provider of practice management services, capital, systems and support staff to dental group practices across the country. This is a people driven business and the growth and success of the business is highly dependent on the skills and morale of its employees.

The Marketing Manager will manage marketing programs for assigned Affiliated Dental Groups and build strategic partnerships to drive all marketing, advertising and communications strategies in support of business goals. Marketing projects will include new patient acquisition, patient retention, creative asset management and branding. You will partner closely with Operation Managers and Doctor Leaders to provide marketing direction, evaluate opportunities, create marketing programs and advertising plans and execute, support, measure and optimize the programs.

In this position you will:
Partner with Dental Group Leaders to develop strategies to meet business goals, increase new patient volume, affiliate branding and utilize digital and traditional direct response vehicles.

Identify marketing mix and strategy to leverage national and local activities that will: Build consistent brand awareness and introduce/reinforce awareness of Dental Group services and capabilities.

Oversee production of local marketing collateral or other materials, and monitor compliance with brand, editorial and graphic standards.

Create, evaluate, develop and execute marketing plans with media buying agency.

Manage the web strategy including content and SEO for multiple web sites.

Work with creative services to drive relevant campaign asset development consistent with messaging strategy.

Report program ROI and optimize programs to senior management.

Develop local marketing plans with an emphasis on community outreach and local business.

Required Skills

Candidates with experience in the following areas desired:
Bachelor’s degree or equivalent experience in advertising, journalism, marketing, communications or a related field required.

Minimum of 7 years experience leading and delivering marketing and advertising programs that produce results

Demonstrated analytic capabilities, with the ability to manage key program metrics to maximize ROI and report on results

Knowledge of search engine optimization techniques and web site management

Ability to build relationships, influence, negotiate and present issues

Excellent project management, verbal and written communication, interpersonal and networking skills

Experience with online marketing, web site management and social media used to create marketing strategies

Proficiency with PowerPoint, Word Excel and other software

We offer a competitive salary and excellent benefit package including a 401k, health insurance and a professional work environment.

To learn more about American Dental Partners, Inc. please visit our website at .

Required Experience