Marketing Manager
Annas Linens - Costa Mesa, CA

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Anna’s Linens, headquartered in Costa Mesa, California, was founded in 1987 by its current chief executive officer. The company is the value leader in home fashions, carrying an extensive selection in bed and bath, giftware, kitchen accessories, tabletop, decorative gifts, wall décor and much more! Anna’s chief executive officer has been recognized by the Home Textiles Industry as “Merchant of the Year”. This prestigious award is given to the single person making the greatest strides for the industry in any one year.

Anna’s Linens is a growth company that continues to increase market share year after year, outperforming its competition in the home décor industry. The company currently operates over 300 stores, with over 3,000 employees nationwide, and has a growth initiative to target for 1000 stores. Most importantly, we have a culture that values people. The company believes in promoting from within, which has enabled valued employees to rise within the ranks of the company. The organization includes a commitment to “people being the fabric” of the company.

The Marketing Manager for Anna’s Linens manages executions of marketing events including print, television, social, public relations, retail signing to increase brand awareness and store traffic. Collaborates cross-functionally with the Creative, Digital, Merchandise, Store Operations, Finance, Real Estate and Executive teams.

Essential Duties and Responsibilities include:
Manage promotional calendar and advertising expenses

Lead ad review meetings with training, merchandise and store operations team members

Manage targeted initiatives such as sweepstakes, back to school and local market promotions

Manage Customer Survey and Feedback program and vendor relationship

Manage print advertising from profile development, printing, delivery to distributors and households

Manage electronic media advertising: scheduling, managing agency relationship

Communicate and assist field management with marketing efforts

Manage online social network sites

Work closely with Director of Marketing to plan annual budget and update forecast throughout the year as needed

Manage advertising expenses to the budget

Manage in-store sign programs both large format and small

Request and review quotes for marketing collateral and negotiate rates

Continually strive to lower costs by obtaining multiple quotes and negotiating rates for every project

Track and handle all print Ad shortages by communicating with distributors, printer & logistics

Manage Marketing Coordinating and Analyst staff and support their duties as necessary

Review and edit Spanish language Marketing collateral

Manage public relations relationship

Negotiate and execute contracts with vendors, including newspapers and print production.

Contribute to strategic plans, focusing on marketing traffic-driving initiatives

Coordinate with the digital and CRM teams to leverage online promotional opportunities and social media to benefit retail strategies

Take a leadership role in communicating promotional and event strategies and plans to other marketing functions (Creative, CRM, Digital) and other company departments (Merchandise, Operations).

Required Skills

Qualifications

Bachelor's degree in a related field

Minimum 5 years experience working in a Marketing function

Minimum 2 years in a management capacity

Experience working in the retail industry

Bilingual in English and Spanish

Must possess strong communications and writing skills

Strong organizational, time management and project management skills. Proven abilities to effectively manage & complete multiple priorities and projects in a deadline driven environment

Strong analytical skills: capable of effective and efficient use of market research, business forecasts and other quantitative & qualitative data. Demonstrable ability to use such data to help inform and shape marketing strategies, plans, and activities

Experience with mobile and social marketing a plus

Must possess solid negotiations skills

Must possess solid working knowledge of Microsoft Office suite

Proven success managing a marketing budget

Required Experience

About this company
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Headquartered in Costa Mesa, California, Anna’s Linens is the 14th largest retailer of home textiles and home décor items. The...