Danaher Company Description
Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Beckman Coulter’s diagnostic systems are found in hospitals and other critical care settings around the world and produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use Beckman Coulter’s life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. Hospital laboratories are its core clinical diagnostic customers. Beckman Coulter’s life science customers include pharmaceutical and biotechnology companies, universities, medical schools and research institutions. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on six continents. For more than 75 years, Beckman Coulter products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care. Beckman Coulter Diagnostics and Beckman Coulter Life Sciences are operating companies owned by Danaher Corporation and generated revenue of over $3.5 billion in 2012.
Lead the development of the global integrated marketing communications plan across a number of business portfolio areas in Life Sciences Flow Cytometry – including the overall annual planning process.
Optimize the marketing mix across the tactical plan.
Lead individual campaign level projects
Partner effectively with key stakeholder groups, particularly: 1) Business units. 2) Marcom regional teams – EMEA, Asia Pac, Emerging Markets . 3) Sales teams. 4) The subject matter experts who own components of each campaign (digital, tradeshow, ER)
Manage the workload of external agencies and vendors
Key performance metrics
Lead generation – including conversion through to revenue and all related specific metrics through to daily management
On budget and on time delivery of integrated campaigns
Mandatory experience needed
Proven experience and expertise in developing global integrated marketing communication plans and tactics that are relevant to our business – including to a tactic level – digital sales tools, print, tradeshows, PR.
Proven success at marketing to our business model type: 1) High value, solution based platforms (hardware, consumables, software, service, support). 2) B to B environment with multiple customer level decision makers, gatekeepers and influencers. 3) Multiple channels – including direct, distributor and eCommerce.
Proven success in supporting a business where quality lead creation is the focus of the marcom group.
An ability to effectively manage creative resources. Including: Translating business objectives into strategy briefs and then leading agency work to deliver on the brief, including the evaluation of work at each stage of development.
Culture and fit
Metrics based organization
Organizational fit – with the culture and also the ambiguity that will continue in the Marcom team for the next few quarters.
Comfort in a multi-national & time-zone work environment.
Results orientation with a bias for action.
Comfortable in a large organization with a matrix structure.
Service orientation towards internal stakeholders and customers.
Danaher Corporation Overview
Danaher is a Fortune 200, NYSE-listed, science and technology leader that designs, manufactures and markets innovative products and services to professional, medical, industrial and commercial customers. Its premier brands are among the most highly recognized in each of the markets it serves. In 2012, Danaher generated $18.3 billion of revenue from five reporting segments:
Test & Measurement
Life Sciences & Diagnostics
The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Culturally, the company operates in a highly de-centralized model with an extremely lean corporate structure. Danaher has a proven system for achieving performance: the Danaher Business System (DBS). It drives every aspect of the group’s culture and performance. DBS is a system of continuous improvement and is used to guide and measure everyday activities, which has enabled it to double in size about every five years with impressive financial performance.
Marketing / Communications
North America-United States-FL-Miami
Beckman Coulter - 8 months ago
Beckman Coulter, Inc., the largest operating company of the Danaher family, is a manufacturer and marketer of biomedical testing instrument...