Marketing Manager
Blue Fountain Media - New York, NY

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Marketing Manager Title: Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Consults with:
  • Marketing Managers
  • Marketing Team Leads
  • Business Consultants
  • Account Directors
  • Designers
  • Developers
  • Creative Strategists
Overview: The Marketing Manager's role is to act as a consultant on a variety of marketing projects, support the sales team on marketing pitches, ensure project success on assigned marketing projects, coordinate marketing initiatives across divisions, and help guide the growth and development of the department.

Core Responsibilities:
  • Provides suggestions and guidance to clients on their marketing initiatives
  • Acts as a resource in sales meetings, calls, and pitches
  • Reviews custom marketing agreements prior to presentation to clients
  • Provides marketing project estimates
  • Oversees a number of assigned marketing projects:
    • Coordinates efforts across different teams of the marketing department
    • Analyzes and tracks campaign progress
    • Strategizes improvements based on observed campaign progress
    • Attends client calls and meetings when required
Promotes growth and development of Marketing Department by:
  • Testing and recommending new software/vendor solutions
  • Proposing and developing new marketing services
  • Suggesting/creating new processes
  • Staying current with industry trends and sharing knowledge/ideas with department
  • Recommending structural changes/improvements as necessary
  • Meeting monthly with division leads and MM team to discuss department issues, ideas, improvements
  • Able to audit marketing agreements for inconsistencies or errors prior to presentation to clients
  • Able to provide accurate marketing project estimates
  • Able to independently optimize a new or existing website
  • Possesses thorough understanding of how to use social media in the context of BFM clients
  • Able to identify key areas of improvement for poorly converting websites
  • Demonstrates clear understanding of the principles of email marketing
  • Demonstrates thorough understanding of principles of paid search and display campaign management
  • Able to complete a full website/marketing audit for a prospective client
Core Competencies:
  • Proven ability to be an effective resource in sales meetings
  • Able to provide basic training to junior team members in all areas of online marketing
  • Able to effectively delegate work
  • Excellent written and verbal communication skills
  • Excellent presentation skills
Interpersonal Skills:
  • Able to earn respect of junior marketing team members as well as team AD/BCs
  • Demonstrates confidence in client/sales meetings
  • Able to inspire and motivate junior members of the marketing team
  • Demonstrates professional and calm demeanor in stressful situations
  • Acts as a role model for BFM culture and company ideals