Serve as the point person for the development of creative marketing campaigns and communication ideas that effectively promote the services and products of CARFAX for key business partners who provide data for the CARFAX Vehicle History Report. Manages the day-to-day marketing and communications needs of multiple programs, generates new creative ideas and strategic direction. This position reports to the Director of Communications.
Develop and deploy creative and innovative marketing strategies to keep the CARFAX value proposition top-of-mind with key partners and prospects.
Brainstorms with project teams to understand marketing communication requirements and develops ideas for strategic direction and tactical execution.
Innovative, creative problem solver with an eye for detail and accuracy.
Work closely with Product Management, Consumer Marketing, Dealer Marketing and customers to optimize CARFAX messaging.
Interpret research findings; product and acquisition requirements to develop marketing campaigns and support materials that increase partner participation with CARFAX.
Develop, with the product managers and dealer marketing, effective sales training materials.
Participate in product usability tests and translate the results into actionable suggestions for improving/enhancing CARFAX messaging and revenue.
Ability to prioritize and manage multiple projects.
Be able to quantify, report on and improve marketing ROI.
Commitment to Innovation – must be able to generate new ideas and programs based on experience and success of other programs
Ability to move ideas to action – ability to turn “back-of-the-napkin” ideas and concepts into viable communications programs
Strong project management/organizational skills – ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail
Strong interpersonal skills – ability to coordinate across various departments within the organization
Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals, ability to use metrics to manage programs and measure success
Minimum of five years work-related experience
Bachelor’s degree in related field of study
The most trusted provider of vehicle history information, CARFAX is used by millions of consumers each year. CARFAX Vehicle History...