Marketing Manager
CBLPath, Inc. - Rye Brook, NY

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This position is responsible for the development and deployment of marketing plan and programs to drive revenue growth of anatomic pathology product lines and for providing information and insight regarding market trends, customer needs, competitive landscape and effectiveness of marketing programs.

Essential Functions:
  • Develop and execute marketing plans to achieve revenue growth for anatomic pathology product lines
  • Contribute to the development of the overall corporate marketing plan
  • Develop tactical plan to drive revenue growth to include promotional materials, directory of service, website content, tradeshows and sales training materials
  • Identify and prioritize potential opportunities for new sources of revenue
  • Assist in the development, approval, training, communication and launch of new products
  • Provide support for additional marketing projects as needed
  • Align strategies to bridge customer needs, corporate goals and commercial capabilities
  • Deliver presentations at sales and executive meetings
  • Execute marketing plans within budget
  • Work closely with sales team and proactively seek feedback from the field to assess effectiveness of tactical initiatives and collect competitive intelligence
  • Coordinate and work within cross-functional teams including IT, Laboratory Operations, Medical Operations, Client Services, Supplies, and Billing
  • Proactively and concisely communicate information on a timely basis

Position Requirements:

  • Bachelors degree in business, marketing, or science
  • Minimum of two years experience in anatomic pathology sales or marketing
  • Strong understanding of the anatomic pathology diagnostics market, customer needs, market trends, competitive landscape and positioning for competitive advantage
  • Excellent written and oral communication skills
  • Highly motivated self-starter with ability to work in a continually changing environment
  • Good interpersonal skills and positive attitude
  • Up to 40% travel
  • Minimum of five years experience in anatomic pathology sales or marketing
  • Advanced degree in business, marketing, or science

About this company
CBLPath, Inc. is a leading provider of sub-specialized anatomic pathology and molecular diagnostic laboratory services. We are committed to...