Marketing Manager
Channel Factory - Los Angeles, CA

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We are looking for an ambitious and organized master storyteller to execute and manage our marketing, PR, and communications strategy. This individual will increase awareness about Channel Factory products and services and engage in thought leadership among advertising, technology, and media audiences.

Responsibilities include:
  • Maintain a pulse on the industry, audience trends, and client needs
  • Develop and place content and compelling stories in a wide range of media outlets
  • Develop a comprehensive editorial calendar and execute all relevant communication
  • Collaborate with key stakeholders and lead development of PR/communication assets for product launches and announcements, including press releases, FAQs, website copy, and social media content
  • Manage media interviews, speaking opportunities, and industry events
  • Establish and maintain relationships with key influencers – editors, producers, social media influencers, event organizers, and more
  • Keep Channel Factory top of mind and in the press
  • Become an expert and industry thought leader on social video, online advertising, and YouTube technology

Requirements/Qualifications:
  • BA/BS, preferably in Communications, Journalism, or Public Relations
  • 3+ years marketing or PR experience
  • Masterful written and oral communication skills with the ability to convey complex information in an easy-to-understand, compelling manner
  • High-tech and/or digital advertising industry expertise
  • Strong social media and online video experience preferred
  • Excellent project and time management skills

Channel Factory - 19 months ago - save job - copy to clipboard