Reports to: Reports to Parks, Recreation, and Cultural Arts Director
Plans, creates, implements, and monitors all marketing strategies and campaigns for divisions within the Parks, Recreation and Cultural Arts Department. Primary focus will be the venues and activities for the Bloomington Center for the Performing Arts (BCPA). Additional marketing responsibilities include the Zoo, Golf, and Recreation divisions. This position will take a lead role in graphic design projects including the development of Internet sites and a variety of electronic and print publications. Maximizes visibility, attendance, and revenue for all department programs and events and creates a strong image of all divisions regionally and nationally. Ensures a well-informed and active public to support all department activities. Work is reviewed under broad policy direction of the Director.
Include the following. Other duties may be assigned.
- Creates and implements both season and individual event marketing plans, budgets and strategies for the BCPA and other department programs and facilities.
- Develop and monitor program budgets; submit receipts and bills for payment.
- Creates and places all paid advertising, both print and broadcast, for BCPA and other divisions, staying within respective budgets for these items.
- Manages all playbill ad sales. Composes, edits and issues press releases and public service announcements for the department..
- Researches, analyzes and monitors community demographics in order to capitalize on marketing opportunities.
- Manages group sales for BCPA events by soliciting groups, taking orders, and organizing mailings, working with box office staff and ticketing system to coordinate seating. Maintains correspondence with group leaders.
- Assists in fundraising activities, including identifying potential event sponsors and staffing development activities.
- Serves as staff liaison to media and civic organizations representing and promoting the department events and programs.
- Assists with implementing the department vision through marketing division activities and leads the division for maximum employee productivity and morale through strategic plans, work activities and implementing and evaluating department policies, projects and programs.
- Assigns and supervises work of a marketing associate and interns and controls work through inspections of jobs underway and completed.
- Sets performance goals for assigned staff and reviews them twice per year, evaluating employee performance against clearly defined standards and functions.
- Exercises the authority to make recommendations concerning employment, dismissal, reprimands and related actions in consultation with the Director.
- Assures adherence to standards and work orders, and trains employees in the proper work procedures, including all standards and procedures relating to safety.
To perform this job successfully, an individual must be able to perform all essential functions satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1) Education/Experience: Bachelors degree in marketing, communications, public relations, advertising, arts management or related field plus four (4) years of progressively responsible experience in marketing and communication in a non-profit arts organization or Master’s degree in related field plus two (2) years of like experience, or any equivalent combination of training and experience. Graphic design training or experience is highly desired.
2) General Skill Levels: Thorough knowledge of marketing and communications mechanisms and the ability to apply that knowledge in integrated, multi-channel promotional efforts. Ability to work in a team environment. Strong and persuasive writing and speaking skills. Creativity in the design and use of a variety of media for publicity and promotion. Ability to use word processing, spreadsheet, Internet, e-mail software, and other applications as needed by the department. Ability to analyze, organize and plan the needs of season and individual event marketing campaigns. Ability to train and supervise subordinate personnel; ability to establish and maintain effective working relationships with external agencies and patrons, subordinates, peers and supervisors; ability to exercise sound judgment in evaluating situations and in making decisions; ability to give verbal and written instructions. Ability to direct, appraise and discipline staff in a respectful and constructive manner.
3) Certificates and Licenses: None
Manages marketing associate and several interns. Carries out supervisory responsibilities in accordance with the City's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees and interns; planning, assigning, and directing work; appraising performance; rewarding and disciplining interns; handling complaints and resolving problems, subject to the review of the Director.
Physical Requirements/Working Conditions
Work is performed in office environment, performing arts facility, or at other agency sites. Work may require travel between work sites in town and frequently to other locations for meetings. Work will require occasional availability for performances in the evenings and weekends.
City of Bloomington, IL - 20 months ago