JOB TITLE: Marketing Manager (Upstream/Midstream)
REPORTS TO: Director of Marketing
•Identifies opportunities for growth and market share gain globally.
•Creates a global product strategy including positioning and promotion of new and existing products in the upstream and midstream portfolio.
•Provides market analysis support needed to develop an installed base strategy and life cycle management sales methodology.
•Leads the new product roadmap development. Responsibilities include: driving VOC gathering, segmentation, targeting and positioning to align the value proposition, messaging, tactics, commercial channel tools and executing for success.
•Collaborate with Marketing Communications to develop and execute the upstream and midstream segments communication
ESSENTIAL TASKS & DUTIES:
Analyze, provide and present to the business, including updates to the Sr. leaders, market dynamics, trends, size, competition landscape, opportunities and risks related to the upstream and midstream markets. Ensure constant market knowledge sharing with the front line of the business, working closely with sales, commercial operations & engineering. Develop a served available segment map, with competitor share and penetration, detailed analysis of competitive products and customer base.
Analysis of existing products and solutions development and delivery opportunities. Inputs into product obsolescence plans. Development of case studies, references and success stories for the upstream and midstream segments. Work with Sales to target specific opportunities for growth, identify target customers, create value story, develop sales tools to aid in the transaction and monitor the activity/ funnel within the segment. Work with sales to improve pricing and hit rate of opportunities.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires a person who is highly organized and detail oriented.
Education & Experience:
BS degree in Engineering, Business/Marketing, O&G industry related experience in technical marketing. Background within industry of Turbo-Machinery Controls highly desired. Seven or more years of experience in industrial marketing, product marketing & market research. Excellent understanding of specifics of business in a multinational company. Ability to work at all levels within the organization. Excellent communication skills. Demonstrated ability to digest complex information into a clear message. Strong track record of understanding and interest in current and emerging technologies demonstrated through training, job experience and/or industry activities
Must possess a strong command of the English language and grammar and the ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of employees of organization, and to speak correctly and effectively with customers. Possession of other languages desirable.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Skills should include database, word processing, graphic, spreadsheet, drawing, internet, e-mail, and financial administration experience.
Knowledge & Skills:
Demonstrated communication, influence, interpersonal and organizational skills. Broad minded strategic thinking and proven integrity. Previous ability to successfully interact with customers and engineering groups. Proficiency with computer tools
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.