Responsible for the reporting and analysis on both syndicated and custom research related to magazine which includes, but is not limited to: MRI, ABC, Starch, comScore, Neilsen, Magazine Radar, PIB, Omniture. Must monitor these regularly and deliver weekly/monthly reports for the team.
Thought-leader who can create compelling, robust presentations and one-sheets to support sales staff. This includes working with a wide range of sales staff on a variety of accounts. This role works with sales staff to identify advertiser goals and thinking strategically about how to position magazine. Must also help with standard RFPs.
Involved in leveraging reader panel to gain additional insight into audience and develop creative programs for advertisers to work with panel to meet advertiser objectives.
Works closely with the Exec. Director of Marketing on custom research in the marketing, retail and publishing space.
Demonstrated success in past publishing marketing roles a must.
Additional skills: multi-tasker, self-Strong analytical and organized.
Additional proficiencies: Powerpoint, InDesign, Excel
While being Wired may hold a certain Allure, traditional publishing will always be in Vogue at Advance Magazine Publishers, doing business...