Marketing Manager
D&B - Center Valley, PA

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D&B (NYSE: DNB; www.dnb.com), headquartered in Short Hills, New Jersey, is the world's leading provider of global business information, tools and insight. Our proprietary DUNSRight™ process provides customers with quality information whenever and wherever they need it. We manage the world's largest and most valuable commercial database with information on more than 100 million companies. We gather information in more than 200 countries in 95 languages, covering 186 monetary currencies and update the information in the database over one million times each day. This quality information is the foundation of our solutions that customers rely on to make critical business decisions. Our solutions help businesses of all sizes reduce credit risk, find profitable customers, and manage vendors efficiently. As an organization, we are intensely focused on our customers' success. Our aspiration is to be the most trusted source of business insight so our customers can Decide with Confidence™.

At D&B we value the diversity of perspectives that result from a variety of life experiences: ethnicities, ages, sexual orientations, genders, and other factors. Ours is a winning culture where we work together as a team with a clear focus on common goals and where team members are able to grow, develop and contribute to their fullest. Since 1841, we've given companies the insight they need to realize their potential... and we can do the same for your career.

KEY RESPONSIBILITIES

The Marketing Manager reports to the Senior Marketing Manager and is responsible for operational aspects of marketing campaigns. Responsibilities include:

•Identify target populations and generate lists to support marketing campaigns
•Develop email communications such as client newsletters, product surveys and feedback forms, company announcements and sales promotions. Create visually appealing email templates, effective landing pages and other online messaging for various audiences.
•Create and initiate campaigns within various contact management solutions
•Create and maintain sales and marketing reports that track and measure the success of marketing initiatives; implement testing methodologies to enhance the demand creation process
•Providing program recommendations based on database opportunities and campaign performance

KEY REQUIREMENTS

Skill-Based Competencies:
•Knowledge of marketing campaign management and execution
•Ability to communicate with channel managers regarding campaign opportunities and recommended actions
•Strong knowledge of database marketing methods
•Proven track record of successful performance in an intense environment
•Ability to adapt and manage multiple projects and work under tight timelines while interacting with various product, marketing, and sales teams
•Ability to adapt to sudden changes in focus and new ideas

Qualifications:
•5+ years in a marketing / sales function with specific experience in campaign management and demand generation
•Bachelors degree required

Technical Skills:

Required skills:
ELOQUA or other related email automation platform
Experience using Salesforce CRM or related CRM System
Strong working expertise in Microsoft Access and Excel

Desired skills:
HTML
Photoshop

As an industry leader, we offer world-class compensation and an exceptional benefits package. As well, you will enjoy an environment that recognizes and rewards your accomplishments.

D&B is an equal opportunity employer.

D&B - 15 months ago - save job - block
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About this company
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For The Dun & Bradstreet Corporation, there's no business like "know" business. The company, known as D&B, is one of...