Marketing Manager
Detica - Boston, MA

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Job role
Marketing

Professional Area
Cyber

Team Overview

Detica NetReveal is a product division within BAE Systems Detica which provides Risk, Compliance and Fraud solutions to financial services and government organisations around the world. Detica NetReveal merged with Norkom Technologies in 2011 and is now a 650+ person business unit with offices in US, Canada, Mexico, UK, Dublin, Paris, Germany, Poland, Australia & Singapore

The Detica NetReveal marketing team works closely with the global sales and propositions teams to create and deliver personalised and highly tailored account based marketing activities to our target markets. The marketing team consists of 7 people located in London and Boston and we are looking for an additional team member to join the Boston office (currently 2 people). Our department is responsible for the effective creation and delivery of a full range of marketing activities including, data management, message creation, targeted campaigns, thought leadership, newsletters, collateral development, web development & maintenance, brand management, events (third party and own events), customer/user forums, video creation, market/competitor research, internal comms, case studies, press releases, customer satisfaction surveys, analyst and press relations.

What we are looking for

An opportunity exists for an experienced B2B Marketing Executive to join a busy global team to provide focused and targeted marketing support to an expanding sales function, in particular this role will provide support to the Americas region.

The role holderÂ’s responsibilities will include the creation, execution and delivery of highly targeted campaigns to support specific agreed propositions/products to support lead generation in addition to running nurturing activities for the existing customer base. The individual will work closely with colleagues in marketing, sales, business development and product teams to develop and deliver targeted and agreed blended campaigns to budget and on time which promote key propositions to specific markets and territories.

The marketing team have responsibility for the creation and delivery of measurable activities to a global market and experience of international marketing would be an advantage.

The individual would be based in the Boston office and be managed from London

Role Responsibilities

Management of appropriate marketing support systems

Delivery of appropriate account based marketing plans

Work with subject matter experts to develop appropriate collateral and messaging

Manage SF.com data, ensure effective data cleaning & refreshes, provide & configure reports

Management of external agencies

Regular reporting to regions and senior teams

Copy writing, proof reading

Create & deliver internal communications

Set up send & report on campaigns

Manage sales & marketing content on intranet systems

Ensure compliance to group processes & brand

Management of event materials

Maintain appropriate financial records

Ensure appropriate MI systems are maintained and supported

Essential Skills

The individual will be expected to have strong skills in a recognised CRM system (preferably SF.com/SF.com Enterprise Edition or Microsoft Dynamics) and email delivery system.

Proven experience in the delivery and management of targeted marketing campaigns - from data selection to delivery, on time and to budget

Experience of working with third party suppliers

Experience in the set up and delivery of events (third-party and in-house)

Excellent communication skills

Excellent proof reading and document checking skills

Ability to work within and support agreed company brand guidelines

Have worked as part of a virtual team, comfortable to work in a small team with remote support & management

Understand how to work within agreed budgets

Knowledge of company process and procedures & a demonstrable understanding of how to follow them.

Competency in Excel, Word & PPT

Good marketing experience in a B2B environment, ideally within the IT/Software industry

Preferable Skills

Awareness of account based marketing

Experience of adapting marketing messaging to American, Canadian and South American Financial Services & Government markets

Experience of s/w solutions which uncover and prevent financial crime or which manage risk

Experience of working with other languages

Good reporting skills

Experience of working with a remote team to create appropriate tailored content for collateral and/or campaigns

Global marketing experience (particularly in US, Europe and APAC)

Previous experience of working with multiple stakeholders including management, sales, product and pre sales teams

Experience of working in a large company structure

Experience of marketing to retail and investment banks, insurance and or Government organizations

Marketing experience should include some or all of; targeted campaign creation/delivery, collateral creation, customer marketing, event/webinar planning/delivery, lead generation, internal comms creation and delivery & analyst relations

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