This position will be responsible for all marketing communications efforts supporting Equifax Verification Services. This role reports into the Vice President, Marketing Communications and will work closely with business unit management, sales, product and other marketing personnel. As an experienced professional, this Marketing Manager will gain a full understanding of Equifax Verification Services products, client base, and how to best connect the two. This position will enable the sales team by developing successful lead generation efforts including direct mail, electronic communications, and event marketing (trade shows, webinars, customer events). The Marketing Manager will be responsible for marketing communications strategies and the development and implementation of specific tactics to include:
Producing print collateral, client communications, product launch materials, and newsletters in conjunction with product heads and subject matter experts to deepen client solution mix, further sales goals and drive thought leadership.
Measuring the effectiveness of marketing initiatives and implementing improvements.
Ensuring product Web site is an effective marketing tool through compelling online content and online marketing campaigns.
Supporting Public Relations Manager with social media and proposals for speaking engagements at conferences for company executives that further our thought leadership and sales goals.
Enforcing corporate branding standards.
Ten years of marketing experience in B2B arena with a preference for experience in financial services industry.
Undergraduate degree ideally supplemented by MBA or other advanced educational credentials in Marketing or related field.
Creative, innovative, and able to thrive in a fast-paced, entrepreneurial environment.
An excellent communicator (written, verbal and presentation skills) with emphasis on attention to detail as well as a constant desire for user feedback.
Strong team player.
Track record of successful, innovative campaigns and approach focused on client solution selling.
Confident and comfortable when working with senior management, internal customers, vendors, and clients.
Experience in ensuring budgets and schedules meet the organization's requirements.
Proven project and initiative execution with product management and marketing.
Strong sense of ownership and follow through.
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. With a strong heritage of innovation and leadership, Equifax continuously delivers new innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to understand their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 16 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard; Poor;s (S;P) 500; Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. The foundation of Equifax is our talented, dedicated employees. Our mission is to deliver world- class information solutions to businesses and consumers. We accomplish our goals by drawing upon the experience, energy and teamwork of our employees in a growing, dynamic, and fun place to work. As a global company Equifax offers a competitive benefits package specific to each geographic location. We provide our employees and their families with programs that will enhance their well-being and security. Equifax is an equal opportunity employer and we positively value diversity within our organization. Equifax is an equal opportunity employer and a drug-free work place. For more information about our company, please visit: href='http://www. equifax.com' >www.equifax.com
Years of Experience
United States-Missouri-St. Louis
Equifax - 10 months ago
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