Marketing Manager
Fairway Talent - Vernon Hills, IL

This job posting is no longer available on Fairway Talent. Find similar jobs: Marketing Manager jobs - Fairway Talent jobs

DESCRIPTION:
Great opportunity for an all-around Marketing professional to have hands-on through all phases of campaign creation and launch while developing strategy and focus. The Marketing Manager will provide marketing direction and support to help grow Heathrow Scientific. This position will help us develop and build our brands and strengthen our dealer relationships. Our chosen incumbent will manage our literature production, new product support (launch packages, product packaging, etc.), advertising and public relations, web site updates, competitive files maintenance, trade show coordination as well as mailing list updates.

DUTIES:
  • Manage the development and creation of our sales literature - catalogs, newsletters, etc.
  • Develop sales generation, relationship building programs for our dealers in cooperation with our sales team
  • Provide support to product development through package design, launch packages, etc.
  • Direct our efforts to advertise and secure public relations exposure in industry publications
  • Maintain the company web site and web images
  • Develop social media strategy, launch email blasts, and promote brand communication
  • Develop and promote co-marketing efforts with vendors, foster partnerships within existing business, and research and identify new channels/markets
  • Lead decision-making around naming, color choices, and branding of new products
  • Coordinate, prepare and attend tradeshows, working with developers, advertisers, or production managers
  • Research best "go to market" options
  • Able to react to change productively and handle other essential tasks as assigned
QUALIFICATIONS:
  • Bachelor of Arts, Masters Degree preferred
  • 7-10 years of marketing experience
  • Intermediate Microsoft Office Skills
  • Strong problem solving and communication skills
  • Strong organizational skills and ability to manage multiple projects/priorities
  • Manage the development and creation of our sales literature - catalogs, newsletters, etc.- Develop sales generation, relationship building programs for our dealers in cooperation with our sales team- Provide support to product development through package design, launch packages, etc.- Direct our efforts to advertise and secure public relations exposure in industry publications- Maintain the company web site and web images- Develop social media strategy, launch email blasts, and promote brand communication- Develop and promote co-marketing efforts with vendors, foster partnerships within existing business, and research and identify new channels/markets- Lead decision-making around naming, color choices, and branding of new products- Coordinate, prepare and attend tradeshows, working with developers, advertisers, or production managers- Research best "go to market" options- Able to react to change productively and handle other essential tasks as assigned

About this company
Fairway Talent is a shared resource among six privately held organizations based primarily in Vernon Hills, IL - ETA hand2mind, Learning...