Marketing Manager
Fossil Inc. 320 reviews - Richardson, TX

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Fossil Inc. is a global leader in the design, innovation, and marketing of fashion lifestyle and accessory products. At the heart of Fossil Inc.’s success is a commitment to fostering creativity and delivering the best in design through its two core businesses: Fossil brand; and a multi-brand watch and jewelry portfolio.

The globally-recognized Fossil brand is rooted in authenticity and a distinctive Modern Vintage design aesthetic. With over 350 stores worldwide and a strong global e-commerce business, it inspires creative souls the world over through its eclectic assortment of lifestyle and accessory items including watches, handbags, and clothing.

Fossil Inc. also creates fashion accessories for a number of other owned and licensed brands including MICHELE, DKNY, Michael Kors, and Diesel. The Company is constantly strengthening and developing its multi-brand portfolio through its core competencies in innovative branding, world-class design, and dynamic global distribution.

In this role, the Marketing Manager will work across Fossil’s Watch Station as well as owned and licensed brands, including Michele and Karl Lagerfeld. The successful candidate will be a self-starter and work collaboratively across many different teams as well as be an influencer and decision maker. Some essential responsibilities for this marketing leader include:

Assist with growing revenues and increasing market/brand awareness of assigned brands

Create, manage and execute all marketing strategies - implement tactical plans that meet and exceed company expectations

Develop unique value propositions and content targeted toward customer segments that increases brand awareness and generates new opportunities (Marketing Qualified Leads)

Develop benchmark criteria (ROI) to measure the efficiency and effectiveness of marketing programs

Develop integrated marketing programs across multiple markets and understanding customer insights and experiences

Represent Fossil in partnerships with outside advertising or media-related firms in the creation of Fossil customer, and product-related marketing programs

Proactively seek out and pursue marketing opportunities and external partnership/sponsorship opportunities activities that can benefit the Fossil brands

Identify, interpret and capitalize on marketing trends

Manage workflow to ensure that strategic initiatives are prioritized and allocate appropriate resource accordingly

Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent

Fossil is an Affirmative Action and Equal Employment Opportunity Employer. Anyone requiring special accommodations to our normal application process please email and we will assist you.

Required Skills

Strong presentation and PowerPoint skills

Able to work across all levels of management

Skillful self-starter

Ability to collaborate

High functioning ability to multitask

Required Experience

6-10 years marketing experience

Consumer brands experience preferred

Experience in working with a creative agency or retail industry preferred

Understanding of sales and product life cycles

Wholesale and/or licensed marketing experience a plus

Experience in media planning fundamentals and measurement

Experience developing marketing and sales presentations using a variety of PC & MAC applications

Understanding or experience in PR a plus

Management experience (1 or more direct reports)


At Fossil, we are committed to helping you meet the challenges you face every day, no matter how they change, no matter what part of your life is affected. Our benefits program is our investment in you as an important contributor to our success, and we're proud to offer a highly competitive package. Listed below are some the great benefits that Fossil offers:

Medical, Dental and Vision

Tuition reimbursement

Casual work environment

Flexible spending account

Employee assistance program

Discount on licensed and Fossil brands

Paid time off

Paid holidays

Discounted gym membership

Free watch for new employees

About this company
320 reviews
Fossil is a global retailer specialising in the design, innovation, and marketing of fashion lifestyle and accessory products. At the...