The Marketing Manager will work closely with the Local Area Market leaders to ensure the successful execution of campaigns and programs. The Manager will report to the Field Director of Marketing.
This role is responsible to ensure the Local Market leaders are receiving support to successfully achieve unit and revenue growth across the key product areas. This may include focus on alternate channels, including retail. Competitive data, media and event opportunities, customer issues, segmentation changes, targeted messaging guidance, and other Region specific dependencies are included in the role expectation.
The Manager will work across the Region organization to ensure the right processes are in place and operating successfully. Communication with the Local Area Market leaders for all Marketing program implementation is expected.
This leader will work closely with the Corporate marketing team members to address areas of creative message and Offer development, value propositions, and competitive positioning.
This person will implement the Region tactics, with consistent communication and promotion of the Campaign Offers, Value Propositions, Competitive Positioning, Results and proactive plans to address any gaps.
60% - Provide tactical execution and oversight of campaigns and programs executed within the Region.
Provide input and support Marketing (Acquisition, Retention, Channel) Tactics for Product /Service Campaigns
Forecast Units and Revenue on Monthly schedule by Local Market
Proactively note gaps and provide input for closure
Report Monthly Results
Work closely with Region Director and Corporate Marketing to develop ‘go to market’ Plans, ready for execution
Close the Gap planning, development, and execution across the Region
Market Leadership in a competitive environment to ensure targets are achieved
20% - Work closely with Region Director and Corporate Marketing to ensure Promotions, Messaging, and Creative supports the Region Market Share and Revenue Goals
Team Communication of Results, Gaps, new Initiatives, cross functional planning
20% - Consistent planning and communication. Open dialogue with Local Area Market leaders, alternate channel participants, and other parties responsible for market share growth
This person will put the Customer needs and the Customer Experience First! The Program Marketing Manager will possess successful marketing experience that directly results in net revenue and market share growth, across the residential and commercial segments. Experience in leading and supporting the prioritized needs of a Customer focused organization is necessary.
Specific Skills / Experience Needed:
Excellent organizational skills for execution
Competitive Marketing with consumer and/or commercial products
Prior Campaign and Program development / execution with results in Market Share / Net Revenue growth
Experience in developing and implementing ‘go to market’ Plans with emphasis on Messaging, Positioning, Packaging, and Channel Distribution tactics
Understanding about Consumer and Commercial needs, product features and benefits, differentiation to ensure optimized competitive results
Retention experience across multiple products, brands, or services
Ability to prioritize based upon Market needs, competitive situations, best return on investment
Telecommunications knowledge and product experience is preferable
Proven record in excelling in highly competitive environment
Possess strong interpersonal skills and experience in working collaboratively with other cross functional team members
Must have strong creative and organizational skills and a record of sound business acumen
Ability to travel 30% or more of the time to Frontier markets
Valid Motor Vehicle operators’ license required.
4 Year degree preferred
3 to 5 years experience in a similar role (Staff and Field role)
MBA degree desirable but not required
Frontier Communications Corporation (NASDAQ: FTR) offers voice, broadband, satellite video, wireless Internet data access, data security...